APA (7th ed.) Citation

Gisser, P. (1972). Launching the new industrial product. American Management Assoc.

Chicago Style (17th ed.) Citation

Gisser, Philip. Launching the New Industrial Product. New York: American Management Assoc, 1972.

MLA (9th ed.) Citation

Gisser, Philip. Launching the New Industrial Product. American Management Assoc, 1972.

Warning: These citations may not always be 100% accurate.