Specialty advertising in marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Dow Jones-Irwin
1972
|
| Subjects: | |
| Physical Description: | IX, 219 S. Ill. |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804117394354864128 |
|---|---|
| any_adam_object | |
| author | Herpel, George L. Collins, Richard A. |
| author_facet | Herpel, George L. Collins, Richard A. |
| author_role | aut aut |
| author_sort | Herpel, George L. |
| author_variant | g l h gl glh r a c ra rac |
| building | Verbundindex |
| bvnumber | BV003106671 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)279205 (DE-599)BVBBV003106671 |
| dewey-full | 659.13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13 |
| dewey-search | 659.13 |
| dewey-sort | 3659.13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T15:53:42Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001947931 |
| oclc_num | 279205 |
| open_access_boolean | |
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| physical | IX, 219 S. Ill. |
| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | Dow Jones-Irwin |
| record_format | marc |
| spelling | Herpel, George L. Verfasser aut Specialty advertising in marketing George L. Herpel ; Richard A. Collins Homewood, Ill. Dow Jones-Irwin 1972 IX, 219 S. Ill. txt rdacontent n rdamedia nc rdacarrier Publicité Werbung swd Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s 1\p DE-604 Collins, Richard A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Herpel, George L. Collins, Richard A. Specialty advertising in marketing Publicité Werbung swd Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Specialty advertising in marketing |
| title_auth | Specialty advertising in marketing |
| title_exact_search | Specialty advertising in marketing |
| title_full | Specialty advertising in marketing George L. Herpel ; Richard A. Collins |
| title_fullStr | Specialty advertising in marketing George L. Herpel ; Richard A. Collins |
| title_full_unstemmed | Specialty advertising in marketing George L. Herpel ; Richard A. Collins |
| title_short | Specialty advertising in marketing |
| title_sort | specialty advertising in marketing |
| topic | Publicité Werbung swd Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Werbung Advertising |
| work_keys_str_mv | AT herpelgeorgel specialtyadvertisinginmarketing AT collinsricharda specialtyadvertisinginmarketing |