Promotion: persuasive communication in marketing
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1972
|
| Edition: | Rev. ed. |
| Subjects: | |
| Physical Description: | XI, 536 S. Ill. |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Tillman, Rollie Kirkpatrick, Charles A. |
| author_facet | Tillman, Rollie Kirkpatrick, Charles A. |
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| author_sort | Tillman, Rollie |
| author_variant | r t rt c a k ca cak |
| building | Verbundindex |
| bvnumber | BV003106653 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)281879 (DE-599)BVBBV003106653 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Rev. ed. |
| format | Book |
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| id | DE-604.BV003106653 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:53:42Z |
| institution | BVB |
| language | English |
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| oclc_num | 281879 |
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| physical | XI, 536 S. Ill. |
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| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | Irwin |
| record_format | marc |
| spelling | Tillman, Rollie Verfasser aut Promotion persuasive communication in marketing Rollie Tillman and C. A. Kirkpatrick Rev. ed. Homewood, Ill. Irwin 1972 XI, 536 S. Ill. txt rdacontent n rdamedia nc rdacarrier Communication persuasive Ventes - Promotion Persuasion (Rhetoric) Sales promotion Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s 1\p DE-604 Kirkpatrick, Charles A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tillman, Rollie Kirkpatrick, Charles A. Promotion persuasive communication in marketing Communication persuasive Ventes - Promotion Persuasion (Rhetoric) Sales promotion Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4076968-9 |
| title | Promotion persuasive communication in marketing |
| title_auth | Promotion persuasive communication in marketing |
| title_exact_search | Promotion persuasive communication in marketing |
| title_full | Promotion persuasive communication in marketing Rollie Tillman and C. A. Kirkpatrick |
| title_fullStr | Promotion persuasive communication in marketing Rollie Tillman and C. A. Kirkpatrick |
| title_full_unstemmed | Promotion persuasive communication in marketing Rollie Tillman and C. A. Kirkpatrick |
| title_short | Promotion |
| title_sort | promotion persuasive communication in marketing |
| title_sub | persuasive communication in marketing |
| topic | Communication persuasive Ventes - Promotion Persuasion (Rhetoric) Sales promotion Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Communication persuasive Ventes - Promotion Persuasion (Rhetoric) Sales promotion Sales-promotion |
| work_keys_str_mv | AT tillmanrollie promotionpersuasivecommunicationinmarketing AT kirkpatrickcharlesa promotionpersuasivecommunicationinmarketing |