APA (7th ed.) Citation

Tillman, R., & Kirkpatrick, C. A. (1972). Promotion: Persuasive communication in marketing (Rev. ed.). Irwin.

Chicago Style (17th ed.) Citation

Tillman, Rollie, and Charles A. Kirkpatrick. Promotion: Persuasive Communication in Marketing. Rev. ed. Homewood, Ill: Irwin, 1972.

MLA (9th ed.) Citation

Tillman, Rollie, and Charles A. Kirkpatrick. Promotion: Persuasive Communication in Marketing. Rev. ed. Irwin, 1972.