APA (7th ed.) Citation

Stanton, W. J. (1978). Fundamentals of marketing (5. ed.). McGraw Hill.

Chicago Style (17th ed.) Citation

Stanton, William J. Fundamentals of Marketing. 5. ed. New York: McGraw Hill, 1978.

MLA (9th ed.) Citation

Stanton, William J. Fundamentals of Marketing. 5. ed. McGraw Hill, 1978.