Measuring the effect of advertising: a comprehensive approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Westmead
Saxon House
1975
|
| Series: | Saxon House studies.
|
| Subjects: | |
| Physical Description: | XVII, 241 S. graph. Darst. |
| ISBN: | 0347011101 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Corkindale, David Kennedy, Sherril H. |
| author_facet | Corkindale, David Kennedy, Sherril H. |
| author_role | aut aut |
| author_sort | Corkindale, David |
| author_variant | d c dc s h k sh shk |
| building | Verbundindex |
| bvnumber | BV003078028 |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)456150914 (DE-599)BVBBV003078028 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV003078028 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:53:16Z |
| institution | BVB |
| isbn | 0347011101 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001929809 |
| oclc_num | 456150914 |
| open_access_boolean | |
| owner | DE-739 DE-355 DE-BY-UBR DE-945 DE-B170 DE-83 DE-188 |
| owner_facet | DE-739 DE-355 DE-BY-UBR DE-945 DE-B170 DE-83 DE-188 |
| physical | XVII, 241 S. graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Saxon House |
| record_format | marc |
| series2 | Saxon House studies. |
| spelling | Corkindale, David Verfasser aut Measuring the effect of advertising a comprehensive approach David Corkindale ; Sherril H. Kennedy Westmead Saxon House 1975 XVII, 241 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Saxon House studies. Werbeerfolgskontrolle (DE-588)4189634-8 gnd rswk-swf Messung (DE-588)4038852-9 gnd rswk-swf Werbeerfolg (DE-588)4127461-1 gnd rswk-swf Werbeerfolgskontrolle (DE-588)4189634-8 s DE-604 Messung (DE-588)4038852-9 s 1\p DE-604 Werbeerfolg (DE-588)4127461-1 s 2\p DE-604 Kennedy, Sherril H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Corkindale, David Kennedy, Sherril H. Measuring the effect of advertising a comprehensive approach Werbeerfolgskontrolle (DE-588)4189634-8 gnd Messung (DE-588)4038852-9 gnd Werbeerfolg (DE-588)4127461-1 gnd |
| subject_GND | (DE-588)4189634-8 (DE-588)4038852-9 (DE-588)4127461-1 |
| title | Measuring the effect of advertising a comprehensive approach |
| title_auth | Measuring the effect of advertising a comprehensive approach |
| title_exact_search | Measuring the effect of advertising a comprehensive approach |
| title_full | Measuring the effect of advertising a comprehensive approach David Corkindale ; Sherril H. Kennedy |
| title_fullStr | Measuring the effect of advertising a comprehensive approach David Corkindale ; Sherril H. Kennedy |
| title_full_unstemmed | Measuring the effect of advertising a comprehensive approach David Corkindale ; Sherril H. Kennedy |
| title_short | Measuring the effect of advertising |
| title_sort | measuring the effect of advertising a comprehensive approach |
| title_sub | a comprehensive approach |
| topic | Werbeerfolgskontrolle (DE-588)4189634-8 gnd Messung (DE-588)4038852-9 gnd Werbeerfolg (DE-588)4127461-1 gnd |
| topic_facet | Werbeerfolgskontrolle Messung Werbeerfolg |
| work_keys_str_mv | AT corkindaledavid measuringtheeffectofadvertisingacomprehensiveapproach AT kennedysherrilh measuringtheeffectofadvertisingacomprehensiveapproach |