APA (7th ed.) Citation

Weilbacher, W. M. (1986). Marketing management cases: Planning and executing marketing strategy (4. ed.). Macmillan.

Chicago Style (17th ed.) Citation

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 4. ed. New York: Macmillan, 1986.

MLA (9th ed.) Citation

Weilbacher, William M. Marketing Management Cases: Planning and Executing Marketing Strategy. 4. ed. Macmillan, 1986.