Handbuch des Direct-Marketing:
Saved in:
| Format: | Book |
|---|---|
| Language: | German |
| Published: |
Wiesbaden
Gabler
1978
|
| Edition: | 4. überarb. und erg. Aufl. |
| Subjects: | |
| Physical Description: | 965 S. Ill., graph. Darst. |
| ISBN: | 3409366989 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV003059382 | ||
| 003 | DE-604 | ||
| 005 | 19971002 | ||
| 007 | t | ||
| 008 | 900725s1978 ad|| |||| 00||| ger d | ||
| 020 | |a 3409366989 |9 3-409-36698-9 | ||
| 035 | |a (OCoLC)4437880 | ||
| 035 | |a (DE-599)BVBBV003059382 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-473 |a DE-703 |a DE-11 |a DE-188 | ||
| 050 | 0 | |a HF5861 | |
| 082 | 0 | |a 659.13/3 | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 245 | 1 | 0 | |a Handbuch des Direct-Marketing |c hrsg. von H. Dallmer ... |
| 250 | |a 4. überarb. und erg. Aufl. | ||
| 264 | 1 | |a Wiesbaden |b Gabler |c 1978 | |
| 300 | |a 965 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising, Direct-mail |v Handbooks, manuals, etc | |
| 650 | 4 | |a Marketing |v Handbooks, manuals, etc | |
| 650 | 0 | 7 | |a Direktwerbung |0 (DE-588)4122113-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 655 | 7 | |a Direct-Marketing |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Direct-Marketing |A f |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Direktwerbung |0 (DE-588)4122113-8 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Dallmer, Heinz |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001917435 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804117348351737856 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV003059382 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5861 |
| callnumber-raw | HF5861 |
| callnumber-search | HF5861 |
| callnumber-sort | HF 45861 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)4437880 (DE-599)BVBBV003059382 |
| dewey-full | 659.13/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/3 |
| dewey-search | 659.13/3 |
| dewey-sort | 3659.13 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. überarb. und erg. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01614nam a2200469 c 4500</leader><controlfield tag="001">BV003059382</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19971002 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1978 ad|| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3409366989</subfield><subfield code="9">3-409-36698-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)4437880</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV003059382</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5861</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.13/3</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbuch des Direct-Marketing</subfield><subfield code="c">hrsg. von H. Dallmer ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. überarb. und erg. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Gabler</subfield><subfield code="c">1978</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">965 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising, Direct-mail</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktwerbung</subfield><subfield code="0">(DE-588)4122113-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Direct-Marketing</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Direct-Marketing</subfield><subfield code="A">f</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Direktwerbung</subfield><subfield code="0">(DE-588)4122113-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dallmer, Heinz</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-001917435</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Direct-Marketing gnd |
| genre_facet | Aufsatzsammlung Direct-Marketing |
| id | DE-604.BV003059382 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:52:58Z |
| institution | BVB |
| isbn | 3409366989 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001917435 |
| oclc_num | 4437880 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-11 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-11 DE-188 |
| physical | 965 S. Ill., graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Gabler |
| record_format | marc |
| spelling | Handbuch des Direct-Marketing hrsg. von H. Dallmer ... 4. überarb. und erg. Aufl. Wiesbaden Gabler 1978 965 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising, Direct-mail Handbooks, manuals, etc Marketing Handbooks, manuals, etc Direktwerbung (DE-588)4122113-8 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Direct-Marketing gnd rswk-swf Direktmarketing (DE-588)4012421-6 s DE-604 Direct-Marketing f Direktwerbung (DE-588)4122113-8 s 2\p DE-604 Dallmer, Heinz Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handbuch des Direct-Marketing Advertising, Direct-mail Handbooks, manuals, etc Marketing Handbooks, manuals, etc Direktwerbung (DE-588)4122113-8 gnd Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4122113-8 (DE-588)4012421-6 (DE-588)4143413-4 |
| title | Handbuch des Direct-Marketing |
| title_auth | Handbuch des Direct-Marketing |
| title_exact_search | Handbuch des Direct-Marketing |
| title_full | Handbuch des Direct-Marketing hrsg. von H. Dallmer ... |
| title_fullStr | Handbuch des Direct-Marketing hrsg. von H. Dallmer ... |
| title_full_unstemmed | Handbuch des Direct-Marketing hrsg. von H. Dallmer ... |
| title_short | Handbuch des Direct-Marketing |
| title_sort | handbuch des direct marketing |
| topic | Advertising, Direct-mail Handbooks, manuals, etc Marketing Handbooks, manuals, etc Direktwerbung (DE-588)4122113-8 gnd Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Advertising, Direct-mail Handbooks, manuals, etc Marketing Handbooks, manuals, etc Direktwerbung Direktmarketing Aufsatzsammlung Direct-Marketing |
| work_keys_str_mv | AT dallmerheinz handbuchdesdirectmarketing |