APA (7th ed.) Citation

Skinner, R. N. (1972). Launching new products in competitive markets. Cassell.

Chicago Style (17th ed.) Citation

Skinner, Richard N. Launching New Products in Competitive Markets. London: Cassell, 1972.

MLA (9th ed.) Citation

Skinner, Richard N. Launching New Products in Competitive Markets. Cassell, 1972.

Warning: These citations may not always be 100% accurate.