APA-Zitierstil (7. Ausg.)

Wasson, C. R., & MacConaughy, D. H. (1968). Buying behavior and marketing decisions. Appleton-Century-Crofts.

Chicago-Zitierstil (17. Ausg.)

Wasson, Chester R., und David H. MacConaughy. Buying Behavior and Marketing Decisions. New York, NY: Appleton-Century-Crofts, 1968.

MLA-Zitierstil (9. Ausg.)

Wasson, Chester R., und David H. MacConaughy. Buying Behavior and Marketing Decisions. Appleton-Century-Crofts, 1968.