The theory of buyer behavior:
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Bibliographic Details
Main Authors: Howard, John A. (Author), Sheth, Jagdish N. 1938- (Author)
Format: Book
Language:English
Published: New York, NY [u.a.] Wiley 1969
Series:The Wiley Marketing Series
Subjects:
Physical Description:XV, 458 S. graph. Darst.
ISBN:0471416576

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Interlibrary loan Place Request Caution: Not in THWS collection!