APA (7th ed.) Citation

Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior. Wiley.

Chicago Style (17th ed.) Citation

Howard, John A., and Jagdish N. Sheth. The Theory of Buyer Behavior. New York, NY [u.a.]: Wiley, 1969.

MLA (9th ed.) Citation

Howard, John A., and Jagdish N. Sheth. The Theory of Buyer Behavior. Wiley, 1969.