Lexikon Marketing und Marktforschung:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Düsseldorf ; Wien
Econ-Verl.
1968
|
| Edition: | 2., erw. Aufl. |
| Subjects: | |
| Physical Description: | 316 S. |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV002970544 | ||
| 003 | DE-604 | ||
| 005 | 20170202 | ||
| 007 | t | ||
| 008 | 900725s1968 d||| 00||| ger d | ||
| 035 | |a (OCoLC)12431044 | ||
| 035 | |a (DE-599)BVBBV002970544 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-384 |a DE-355 |a DE-20 |a DE-M49 |a DE-19 |a DE-M472 |a DE-N2 |a DE-B170 |a DE-83 |a DE-11 |a DE-188 |a DE-B1550 |a DE-210 |a DE-70 | ||
| 050 | 0 | |a HF5414 | |
| 082 | 0 | |a 658.8/003 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Geiger, Siegfried |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Lexikon Marketing und Marktforschung |c Siegfried Geiger ; Wolfgang Heyn |
| 250 | |a 2., erw. Aufl. | ||
| 264 | 1 | |a Düsseldorf ; Wien |b Econ-Verl. |c 1968 | |
| 300 | |a 316 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |v Dictionaries | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Heyn, Wolfgang |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nveb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001859859 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804117261671202816 |
|---|---|
| any_adam_object | |
| author | Geiger, Siegfried Heyn, Wolfgang |
| author_facet | Geiger, Siegfried Heyn, Wolfgang |
| author_role | aut aut |
| author_sort | Geiger, Siegfried |
| author_variant | s g sg w h wh |
| building | Verbundindex |
| bvnumber | BV002970544 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 |
| callnumber-search | HF5414 |
| callnumber-sort | HF 45414 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)12431044 (DE-599)BVBBV002970544 |
| dewey-full | 658.8/003 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/003 |
| dewey-search | 658.8/003 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2., erw. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01525nam a2200433 c 4500</leader><controlfield tag="001">BV002970544</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170202 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1968 d||| 00||| ger d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)12431044</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV002970544</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-M49</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-M472</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-B1550</subfield><subfield code="a">DE-210</subfield><subfield code="a">DE-70</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5414</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/003</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Geiger, Siegfried</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Lexikon Marketing und Marktforschung</subfield><subfield code="c">Siegfried Geiger ; Wolfgang Heyn</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2., erw. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Düsseldorf ; Wien</subfield><subfield code="b">Econ-Verl.</subfield><subfield code="c">1968</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">316 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Dictionaries</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4066724-8</subfield><subfield code="a">Wörterbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Heyn, Wolfgang</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nveb</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-001859859</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Wörterbuch |
| id | DE-604.BV002970544 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:51:36Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001859859 |
| oclc_num | 12431044 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-20 DE-M49 DE-BY-TUM DE-19 DE-BY-UBM DE-M472 DE-N2 DE-B170 DE-83 DE-11 DE-188 DE-B1550 DE-210 DE-70 |
| owner_facet | DE-384 DE-355 DE-BY-UBR DE-20 DE-M49 DE-BY-TUM DE-19 DE-BY-UBM DE-M472 DE-N2 DE-B170 DE-83 DE-11 DE-188 DE-B1550 DE-210 DE-70 |
| physical | 316 S. |
| psigel | TUB-nveb |
| publishDate | 1968 |
| publishDateSearch | 1968 |
| publishDateSort | 1968 |
| publisher | Econ-Verl. |
| record_format | marc |
| spelling | Geiger, Siegfried Verfasser aut Lexikon Marketing und Marktforschung Siegfried Geiger ; Wolfgang Heyn 2., erw. Aufl. Düsseldorf ; Wien Econ-Verl. 1968 316 S. txt rdacontent n rdamedia nc rdacarrier Marketing Dictionaries Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s 1\p DE-604 Marktforschung (DE-588)4037630-8 s 2\p DE-604 Heyn, Wolfgang Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Geiger, Siegfried Heyn, Wolfgang Lexikon Marketing und Marktforschung Marketing Dictionaries Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4037630-8 (DE-588)4066724-8 |
| title | Lexikon Marketing und Marktforschung |
| title_auth | Lexikon Marketing und Marktforschung |
| title_exact_search | Lexikon Marketing und Marktforschung |
| title_full | Lexikon Marketing und Marktforschung Siegfried Geiger ; Wolfgang Heyn |
| title_fullStr | Lexikon Marketing und Marktforschung Siegfried Geiger ; Wolfgang Heyn |
| title_full_unstemmed | Lexikon Marketing und Marktforschung Siegfried Geiger ; Wolfgang Heyn |
| title_short | Lexikon Marketing und Marktforschung |
| title_sort | lexikon marketing und marktforschung |
| topic | Marketing Dictionaries Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing Dictionaries Marketing Marktforschung Wörterbuch |
| work_keys_str_mv | AT geigersiegfried lexikonmarketingundmarktforschung AT heynwolfgang lexikonmarketingundmarktforschung |