APA-Zitierstil (7. Ausg.)

Wasson, C. R. (1964). The strategy of marketing research. Appleton-Century-Crofts.

Chicago-Zitierstil (17. Ausg.)

Wasson, Chester R. The Strategy of Marketing Research. New York: Appleton-Century-Crofts, 1964.

MLA-Zitierstil (9. Ausg.)

Wasson, Chester R. The Strategy of Marketing Research. Appleton-Century-Crofts, 1964.