APA (7th ed.) Citation

Taylor, B., & Wills, G. (1969). Pricing strategy: Reconciling customer needs and company objectives. Staples Press.

Chicago Style (17th ed.) Citation

Taylor, Bernard, and Gordon Wills. Pricing Strategy: Reconciling Customer Needs and Company Objectives. London: Staples Press, 1969.

MLA (9th ed.) Citation

Taylor, Bernard, and Gordon Wills. Pricing Strategy: Reconciling Customer Needs and Company Objectives. Staples Press, 1969.