APA-Zitierstil (7. Ausg.)

Taylor, B., & Wills, G. (1969). Pricing strategy: Reconciling customer needs and company objectives. Staples Press.

Chicago-Zitierstil (17. Ausg.)

Taylor, Bernard, und Gordon Wills. Pricing Strategy: Reconciling Customer Needs and Company Objectives. London: Staples Press, 1969.

MLA-Zitierstil (9. Ausg.)

Taylor, Bernard, und Gordon Wills. Pricing Strategy: Reconciling Customer Needs and Company Objectives. Staples Press, 1969.