Promotion: Persuasive communication in marketing
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1968
|
| Subjects: | |
| Physical Description: | XII, 477 S., Abb. |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV002926811 | ||
| 003 | DE-604 | ||
| 005 | 20130702 | ||
| 007 | t | ||
| 008 | 900725s1968 |||| 00||| eng d | ||
| 035 | |a (OCoLC)2579822 | ||
| 035 | |a (DE-599)BVBBV002926811 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-355 |a DE-83 |a DE-20 |a DE-N2 |a DE-188 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8/2 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Tillman, Rollie |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Promotion |b Persuasive communication in marketing |c Rollie Tillman ; Charles Atkinson Kirkpatrick |
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1968 | |
| 300 | |a XII, 477 S., Abb. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Persuasion (Rhetoric) | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Kirkpatrick, Charles A. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nveb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001832066 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804117219831971840 |
|---|---|
| any_adam_object | |
| author | Tillman, Rollie Kirkpatrick, Charles A. |
| author_facet | Tillman, Rollie Kirkpatrick, Charles A. |
| author_role | aut aut |
| author_sort | Tillman, Rollie |
| author_variant | r t rt c a k ca cak |
| building | Verbundindex |
| bvnumber | BV002926811 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 630 |
| ctrlnum | (OCoLC)2579822 (DE-599)BVBBV002926811 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01255nam a2200385 c 4500</leader><controlfield tag="001">BV002926811</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130702 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1968 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)2579822</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV002926811</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/2</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tillman, Rollie</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Promotion</subfield><subfield code="b">Persuasive communication in marketing</subfield><subfield code="c">Rollie Tillman ; Charles Atkinson Kirkpatrick</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Ill.</subfield><subfield code="b">Irwin</subfield><subfield code="c">1968</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 477 S., Abb.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Persuasion (Rhetoric)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales promotion</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kirkpatrick, Charles A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nveb</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-001832066</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV002926811 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:50:56Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001832066 |
| oclc_num | 2579822 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-83 DE-20 DE-N2 DE-188 |
| owner_facet | DE-384 DE-355 DE-BY-UBR DE-83 DE-20 DE-N2 DE-188 |
| physical | XII, 477 S., Abb. |
| psigel | TUB-nveb |
| publishDate | 1968 |
| publishDateSearch | 1968 |
| publishDateSort | 1968 |
| publisher | Irwin |
| record_format | marc |
| spelling | Tillman, Rollie Verfasser aut Promotion Persuasive communication in marketing Rollie Tillman ; Charles Atkinson Kirkpatrick Homewood, Ill. Irwin 1968 XII, 477 S., Abb. txt rdacontent n rdamedia nc rdacarrier Persuasion (Rhetoric) Sales promotion Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s 1\p DE-604 Kirkpatrick, Charles A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tillman, Rollie Kirkpatrick, Charles A. Promotion Persuasive communication in marketing Persuasion (Rhetoric) Sales promotion Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4076968-9 |
| title | Promotion Persuasive communication in marketing |
| title_auth | Promotion Persuasive communication in marketing |
| title_exact_search | Promotion Persuasive communication in marketing |
| title_full | Promotion Persuasive communication in marketing Rollie Tillman ; Charles Atkinson Kirkpatrick |
| title_fullStr | Promotion Persuasive communication in marketing Rollie Tillman ; Charles Atkinson Kirkpatrick |
| title_full_unstemmed | Promotion Persuasive communication in marketing Rollie Tillman ; Charles Atkinson Kirkpatrick |
| title_short | Promotion |
| title_sort | promotion persuasive communication in marketing |
| title_sub | Persuasive communication in marketing |
| topic | Persuasion (Rhetoric) Sales promotion Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Persuasion (Rhetoric) Sales promotion Sales-promotion |
| work_keys_str_mv | AT tillmanrollie promotionpersuasivecommunicationinmarketing AT kirkpatrickcharlesa promotionpersuasivecommunicationinmarketing |