APA (7th ed.) Citation

Converse, P. D., Huegy, H. W., & Mitchell, R. V. (1965). Elements of marketing (7.ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Converse, Paul D., Harvey W. Huegy, and Robert V. Mitchell. Elements of Marketing. 7.ed. Englewood Cliffs, N.J: Prentice-Hall, 1965.

MLA (9th ed.) Citation

Converse, Paul D., et al. Elements of Marketing. 7.ed. Prentice-Hall, 1965.