Advertising: mass communication in marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Mifflin
1964
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | VIII, 514 S. |
Staff View
MARC
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| 100 | 1 | |a Kirkpatrick, Charles A. |e Verfasser |4 aut | |
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Kirkpatrick, Charles A. |
| author_facet | Kirkpatrick, Charles A. |
| author_role | aut |
| author_sort | Kirkpatrick, Charles A. |
| author_variant | c a k ca cak |
| building | Verbundindex |
| bvnumber | BV002920808 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)2398017 (DE-599)BVBBV002920808 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV002920808 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:50:51Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001828498 |
| oclc_num | 2398017 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-188 DE-83 |
| owner_facet | DE-384 DE-355 DE-BY-UBR DE-188 DE-83 |
| physical | VIII, 514 S. |
| publishDate | 1964 |
| publishDateSearch | 1964 |
| publishDateSort | 1964 |
| publisher | Mifflin |
| record_format | marc |
| spelling | Kirkpatrick, Charles A. Verfasser aut Advertising mass communication in marketing Charles Atkinson Kirkpatrick* 2. ed. Boston Mifflin 1964 VIII, 514 S. txt rdacontent n rdamedia nc rdacarrier Advertising Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Kirkpatrick, Charles A. Advertising mass communication in marketing Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Advertising mass communication in marketing |
| title_auth | Advertising mass communication in marketing |
| title_exact_search | Advertising mass communication in marketing |
| title_full | Advertising mass communication in marketing Charles Atkinson Kirkpatrick* |
| title_fullStr | Advertising mass communication in marketing Charles Atkinson Kirkpatrick* |
| title_full_unstemmed | Advertising mass communication in marketing Charles Atkinson Kirkpatrick* |
| title_short | Advertising |
| title_sort | advertising mass communication in marketing |
| title_sub | mass communication in marketing |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung USA |
| work_keys_str_mv | AT kirkpatrickcharlesa advertisingmasscommunicationinmarketing |