APA (7th ed.) Citation

Still, R. R., & Cundiff, E. W. (1966). Essentials of marketing. Prentice Hall.

Chicago Style (17th ed.) Citation

Still, Richard R., and Edward W. Cundiff. Essentials of Marketing. Englewood Cliffs,N.J: Prentice Hall, 1966.

MLA (9th ed.) Citation

Still, Richard R., and Edward W. Cundiff. Essentials of Marketing. Prentice Hall, 1966.