APA (7th ed.) Citation

Hess, J. M., & Cateora, P. R. (1971). International marketing (Rev.ed.). Irwin.

Chicago Style (17th ed.) Citation

Hess, John M., and Philip R. Cateora. International Marketing. Rev.ed. Homewood,Ill: Irwin, 1971.

MLA (9th ed.) Citation

Hess, John M., and Philip R. Cateora. International Marketing. Rev.ed. Irwin, 1971.