Marketing: contributions from the behavioral sciences
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Harcourt, Brace & World
1965
|
| Series: | The Harbrace series in business and economics.
|
| Subjects: | |
| Physical Description: | X, 163 S. graph. Darst. |
Staff View
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Record in the Search Index
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| author | Zaltman, Gerald |
| author_facet | Zaltman, Gerald |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV002910359 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:50:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001822167 |
| oclc_num | 242528 |
| open_access_boolean | |
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| owner_facet | DE-355 DE-BY-UBR DE-945 DE-19 DE-BY-UBM DE-188 |
| physical | X, 163 S. graph. Darst. |
| publishDate | 1965 |
| publishDateSearch | 1965 |
| publishDateSort | 1965 |
| publisher | Harcourt, Brace & World |
| record_format | marc |
| series2 | The Harbrace series in business and economics. |
| spelling | Zaltman, Gerald Verfasser aut Marketing contributions from the behavioral sciences Gerald Zaltman New York [u.a.] Harcourt, Brace & World 1965 X, 163 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Harbrace series in business and economics. Marketing Marketing ram Massy, William F. Sonstige oth |
| spellingShingle | Zaltman, Gerald Marketing contributions from the behavioral sciences Marketing Marketing ram |
| title | Marketing contributions from the behavioral sciences |
| title_auth | Marketing contributions from the behavioral sciences |
| title_exact_search | Marketing contributions from the behavioral sciences |
| title_full | Marketing contributions from the behavioral sciences Gerald Zaltman |
| title_fullStr | Marketing contributions from the behavioral sciences Gerald Zaltman |
| title_full_unstemmed | Marketing contributions from the behavioral sciences Gerald Zaltman |
| title_short | Marketing |
| title_sort | marketing contributions from the behavioral sciences |
| title_sub | contributions from the behavioral sciences |
| topic | Marketing Marketing ram |
| topic_facet | Marketing |
| work_keys_str_mv | AT zaltmangerald marketingcontributionsfromthebehavioralsciences AT massywilliamf marketingcontributionsfromthebehavioralsciences |