Modern marketing management: an integrated approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
McGraw-Hill
1961
|
| Series: | McGraw-Hill series in marketing and advertising
|
| Subjects: | |
| Physical Description: | XIII, 502 S. |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV002910111 | ||
| 003 | DE-604 | ||
| 005 | 20000616 | ||
| 007 | t | ||
| 008 | 900725s1961 |||| 00||| eng d | ||
| 035 | |a (OCoLC)544183 | ||
| 035 | |a (DE-599)BVBBV002910111 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-355 |a DE-20 |a DE-945 |a DE-19 |a DE-11 |a DE-N2 |a DE-188 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Mauser, Ferdinand F. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Modern marketing management |b an integrated approach |c Ferdinand F. Mauser |
| 264 | 1 | |a New York [u.a.] |b McGraw-Hill |c 1961 | |
| 300 | |a XIII, 502 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing and advertising | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001821986 | ||
Record in the Search Index
| _version_ | 1804117204552122368 |
|---|---|
| any_adam_object | |
| author | Mauser, Ferdinand F. |
| author_facet | Mauser, Ferdinand F. |
| author_role | aut |
| author_sort | Mauser, Ferdinand F. |
| author_variant | f f m ff ffm |
| building | Verbundindex |
| bvnumber | BV002910111 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)544183 (DE-599)BVBBV002910111 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01041nam a2200337 c 4500</leader><controlfield tag="001">BV002910111</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20000616 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">900725s1961 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)544183</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV002910111</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mauser, Ferdinand F.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Modern marketing management</subfield><subfield code="b">an integrated approach</subfield><subfield code="c">Ferdinand F. Mauser</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1961</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 502 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">McGraw-Hill series in marketing and advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-001821986</subfield></datafield></record></collection> |
| id | DE-604.BV002910111 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:50:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001821986 |
| oclc_num | 544183 |
| open_access_boolean | |
| owner | DE-384 DE-355 DE-BY-UBR DE-20 DE-945 DE-19 DE-BY-UBM DE-11 DE-N2 DE-188 |
| owner_facet | DE-384 DE-355 DE-BY-UBR DE-20 DE-945 DE-19 DE-BY-UBM DE-11 DE-N2 DE-188 |
| physical | XIII, 502 S. |
| publishDate | 1961 |
| publishDateSearch | 1961 |
| publishDateSort | 1961 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing and advertising |
| spelling | Mauser, Ferdinand F. Verfasser aut Modern marketing management an integrated approach Ferdinand F. Mauser New York [u.a.] McGraw-Hill 1961 XIII, 502 S. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing and advertising Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Mauser, Ferdinand F. Modern marketing management an integrated approach Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Modern marketing management an integrated approach |
| title_auth | Modern marketing management an integrated approach |
| title_exact_search | Modern marketing management an integrated approach |
| title_full | Modern marketing management an integrated approach Ferdinand F. Mauser |
| title_fullStr | Modern marketing management an integrated approach Ferdinand F. Mauser |
| title_full_unstemmed | Modern marketing management an integrated approach Ferdinand F. Mauser |
| title_short | Modern marketing management |
| title_sort | modern marketing management an integrated approach |
| title_sub | an integrated approach |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT mauserferdinandf modernmarketingmanagementanintegratedapproach |