APA (7th ed.) Citation

Bass, F. M. (1968). Applications of the sciences in marketing management. Wiley.

Chicago Style (17th ed.) Citation

Bass, Frank M. Applications of the Sciences in Marketing Management. New York, NY [u.a.]: Wiley, 1968.

MLA (9th ed.) Citation

Bass, Frank M. Applications of the Sciences in Marketing Management. Wiley, 1968.