APA (7th ed.) Citation

McLuhan, M., & Fiore, Q. (1967). The medium is the massage: An inventory of effects. Penguin Books.

Chicago Style (17th ed.) Citation

McLuhan, Marshall, and Quentin Fiore. The Medium Is the Massage: An Inventory of Effects. Harmondsworth, Middlesex: Penguin Books, 1967.

MLA (9th ed.) Citation

McLuhan, Marshall, and Quentin Fiore. The Medium Is the Massage: An Inventory of Effects. Penguin Books, 1967.