Marketing management: analysis, planning, and control
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Englewood Cliffs, N.J.
Prentice-Hall
1967
|
Schlagworte: | |
Beschreibung: | 628 S. Ill., graph. Darst. |
Internformat
MARC
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Datensatz im Suchindex
_version_ | 1804117169626152960 |
---|---|
any_adam_object | |
author | Kotler, Philip 1931- |
author_GND | (DE-588)121409600 |
author_facet | Kotler, Philip 1931- |
author_role | aut |
author_sort | Kotler, Philip 1931- |
author_variant | p k pk |
building | Verbundindex |
bvnumber | BV002873770 |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)318468394 (DE-599)BVBBV002873770 |
dewey-full | 658.81 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.81 |
dewey-search | 658.81 |
dewey-sort | 3658.81 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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genre_facet | Einführung Lehrbuch Konferenzschrift |
id | DE-604.BV002873770 |
illustrated | Illustrated |
indexdate | 2024-07-09T15:50:08Z |
institution | BVB |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001799014 |
oclc_num | 318468394 |
open_access_boolean | |
owner | DE-12 DE-19 DE-BY-UBM DE-B170 DE-83 DE-11 DE-188 |
owner_facet | DE-12 DE-19 DE-BY-UBM DE-B170 DE-83 DE-11 DE-188 |
physical | 628 S. Ill., graph. Darst. |
publishDate | 1967 |
publishDateSearch | 1967 |
publishDateSort | 1967 |
publisher | Prentice-Hall |
record_format | marc |
spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management analysis, planning, and control Philip Kotler Englewood Cliffs, N.J. Prentice-Hall 1967 628 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Administración de mercadeo Análisis de mercadeo Planificación de mercadeo Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content 3\p (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 4\p DE-604 Marketingmanagement (DE-588)4168907-0 s 5\p DE-604 CD-ROM (DE-588)4139307-7 s 6\p DE-604 Marktanalyse (DE-588)4037624-2 s 7\p DE-604 Marketing-Mix (DE-588)4168908-2 s 8\p DE-604 Marktforschung (DE-588)4037630-8 s 9\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 9\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Kotler, Philip 1931- Marketing management analysis, planning, and control Administración de mercadeo Análisis de mercadeo Planificación de mercadeo Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd CD-ROM (DE-588)4139307-7 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd Marktanalyse (DE-588)4037624-2 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4037630-8 (DE-588)4139307-7 (DE-588)4168908-2 (DE-588)4168907-0 (DE-588)4037278-9 (DE-588)4037624-2 (DE-588)4151278-9 (DE-588)4123623-3 (DE-588)1071861417 |
title | Marketing management analysis, planning, and control |
title_auth | Marketing management analysis, planning, and control |
title_exact_search | Marketing management analysis, planning, and control |
title_full | Marketing management analysis, planning, and control Philip Kotler |
title_fullStr | Marketing management analysis, planning, and control Philip Kotler |
title_full_unstemmed | Marketing management analysis, planning, and control Philip Kotler |
title_short | Marketing management |
title_sort | marketing management analysis planning and control |
title_sub | analysis, planning, and control |
topic | Administración de mercadeo Análisis de mercadeo Planificación de mercadeo Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd CD-ROM (DE-588)4139307-7 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd Marktanalyse (DE-588)4037624-2 gnd |
topic_facet | Administración de mercadeo Análisis de mercadeo Planificación de mercadeo Marketing Marktforschung CD-ROM Marketing-Mix Marketingmanagement Management Marktanalyse Einführung Lehrbuch Konferenzschrift |
work_keys_str_mv | AT kotlerphilip marketingmanagementanalysisplanningandcontrol |