Grundwissen Marketing: Marktforschung - Marktplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public relations
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Heyne
1990
|
| Ausgabe: | Orig.-Ausg., 2. Aufl. |
| Schriftenreihe: | Heyne-Kompaktwissen
22/128 |
| Schlagworte: | |
| Beschreibung: | 204 S. graph. Darst. |
| ISBN: | 3453030230 |
Internformat
MARC
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Datensatz im Suchindex
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| any_adam_object | |
| author | Lettau, Hans-Georg |
| author_facet | Lettau, Hans-Georg |
| author_role | aut |
| author_sort | Lettau, Hans-Georg |
| author_variant | h g l hgl |
| building | Verbundindex |
| bvnumber | BV002773174 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)75157433 (DE-599)BVBBV002773174 |
| discipline | Wirtschaftswissenschaften |
| edition | Orig.-Ausg., 2. Aufl. |
| format | Book |
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| genre_facet | Einführung Lehrbuch |
| id | DE-604.BV002773174 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:49:23Z |
| institution | BVB |
| isbn | 3453030230 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001770525 |
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| physical | 204 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Heyne |
| record_format | marc |
| series2 | Heyne-Kompaktwissen |
| spelling | Lettau, Hans-Georg Verfasser aut Grundwissen Marketing Marktforschung - Marktplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public relations Hans Georg Lettau Orig.-Ausg., 2. Aufl. München Heyne 1990 204 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Heyne-Kompaktwissen 22/128 Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Absatz (DE-588)4000201-9 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketing-Mix (DE-588)4168908-2 s 3\p DE-604 Absatz (DE-588)4000201-9 s 4\p DE-604 Marktforschung (DE-588)4037630-8 s 5\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lettau, Hans-Georg Grundwissen Marketing Marktforschung - Marktplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public relations Marketing-Mix (DE-588)4168908-2 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Absatz (DE-588)4000201-9 gnd |
| subject_GND | (DE-588)4168908-2 (DE-588)4037589-4 (DE-588)4037630-8 (DE-588)4000201-9 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Grundwissen Marketing Marktforschung - Marktplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public relations |
| title_auth | Grundwissen Marketing Marktforschung - Marktplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public relations |
| title_exact_search | Grundwissen Marketing Marktforschung - Marktplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public relations |
| title_full | Grundwissen Marketing Marktforschung - Marktplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public relations Hans Georg Lettau |
| title_fullStr | Grundwissen Marketing Marktforschung - Marktplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public relations Hans Georg Lettau |
| title_full_unstemmed | Grundwissen Marketing Marktforschung - Marktplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public relations Hans Georg Lettau |
| title_short | Grundwissen Marketing |
| title_sort | grundwissen marketing marktforschung marktplanung produkt preis verkauf vertrieb werbung public relations |
| title_sub | Marktforschung - Marktplanung, Produkt - Preis, Verkauf - Vertrieb, Werbung - Public relations |
| topic | Marketing-Mix (DE-588)4168908-2 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Absatz (DE-588)4000201-9 gnd |
| topic_facet | Marketing-Mix Marketing Marktforschung Absatz Einführung Lehrbuch |
| work_keys_str_mv | AT lettauhansgeorg grundwissenmarketingmarktforschungmarktplanungproduktpreisverkaufvertriebwerbungpublicrelations |