Communication tomorrow: new audiences, new technologies, new media
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY u. a.
Praeger
1990
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIII, 295 S. |
| ISBN: | 027593280X 0275932818 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Contents
Preface xi
1. Communication Today 1
Three Eras 3
Challenges in Communication 7
The Communication Challenge 12
The New Media 15
The Future of Mass Communication 19
In Summary 22
2. The Information Society 25
Components of Information Societies 26
Evolutionary Patterns 32
Social Implications 41
In Summary 42
Additional Reading 43
3. Media in Society 45
Terminology Defined 46
Mass Media Economics 53
viii Contents
Old, New and Renewed Media 57
In Summary 62
Additional Reading 63
4. New Audiences 65
Changing Patterns 66
Demographic Patterns 67
Informational Patterns 80
In Summary 82
Additional Reading 83
5. The New Technologies 85
New Communication Technologies 86
Microcomputers in Communication 89
Teleconferencing 95
Videotext and Teletext 97
Interactive Cable Systems 99
Satellite Systems 101
In Summary 103
Additional Reading 105
6. The New Newspapers 107
Market Conditions 108
Content Patterns 116
Developmental Patterns 118
In Summary 124
Additional Reading 125
7. New Magazines 127
Miscomprehension 128
Specialization 129
Contents ix
Patterns of Growth 133
Innovation 137
Technology 140
Impact of Computers 141
In Summary 146
Additional Reading 147
8. Narrowcasting Revisited 149
Communication Efficiency 150
Competitive Factors 153
Audience Trends 155
Technological Changes 164
In Summary 167
Additional Reading 169
9. Organizations as Laboratories 171
Communication Rationale 172
Computers in Organizations 174
The Audiovisual Revolution 180
Long Term Implications 186
In Summary 187
Additional Reading 188
10. The Wired Society Arrives 191
Not So New Media 192
The Facsimile Explosion 193
From Paper to Voice 196
From Voice to Data 200
Additional Services 205
In Summary 208
x Contents
Additional Reading 209
11. The Market Responds 213
The Print Media 214
The Electronic Media 217
Changing Audiences 224
Changing Advertising 225
Communication Professionals 230
In Summary 231
Additional Reading 232
12. Other Disciplines 237
Information Gathering 239
Organizational Credibility 241
Profit or Loss 243
Tomorrow s Battle Ground 248
In Summary 253
Additional Reading 255
13. Communication Tomorrow 257
Historical Patterns 257
The Integrated Grid 260
Future Shock? 266
Information for Profit 271
In Summary 274
Additional Reading 275
Selected Bibliography 279
Index 287
|
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| id | DE-604.BV002740219 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:48:55Z |
| institution | BVB |
| isbn | 027593280X 0275932818 |
| language | English |
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| physical | XIII, 295 S. |
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| spelling | Brody, E. W. Verfasser aut Communication tomorrow new audiences, new technologies, new media E. W. Brody 1. publ. New York, NY u. a. Praeger 1990 XIII, 295 S. txt rdacontent n rdamedia nc rdacarrier Massamedia gtt Médias Toekomstverwachtingen gtt Massenmedien Medien Mass media Zukunft (DE-588)4068097-6 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 s DE-604 Massenmedien (DE-588)4037877-9 s Zukunft (DE-588)4068097-6 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=001752031&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brody, E. W. Communication tomorrow new audiences, new technologies, new media Massamedia gtt Médias Toekomstverwachtingen gtt Massenmedien Medien Mass media Zukunft (DE-588)4068097-6 gnd Massenmedien (DE-588)4037877-9 gnd Massenkommunikation (DE-588)4037875-5 gnd |
| subject_GND | (DE-588)4068097-6 (DE-588)4037877-9 (DE-588)4037875-5 |
| title | Communication tomorrow new audiences, new technologies, new media |
| title_auth | Communication tomorrow new audiences, new technologies, new media |
| title_exact_search | Communication tomorrow new audiences, new technologies, new media |
| title_full | Communication tomorrow new audiences, new technologies, new media E. W. Brody |
| title_fullStr | Communication tomorrow new audiences, new technologies, new media E. W. Brody |
| title_full_unstemmed | Communication tomorrow new audiences, new technologies, new media E. W. Brody |
| title_short | Communication tomorrow |
| title_sort | communication tomorrow new audiences new technologies new media |
| title_sub | new audiences, new technologies, new media |
| topic | Massamedia gtt Médias Toekomstverwachtingen gtt Massenmedien Medien Mass media Zukunft (DE-588)4068097-6 gnd Massenmedien (DE-588)4037877-9 gnd Massenkommunikation (DE-588)4037875-5 gnd |
| topic_facet | Massamedia Médias Toekomstverwachtingen Massenmedien Medien Mass media Zukunft Massenkommunikation |
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