Advertising and the market process: a modern economic view
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Francisco, Calif.
Pacific Research Inst. for Public Policy
1988
|
| Schlagworte: | |
| Beschreibung: | XXX, 212 S. graph. Darst. |
| ISBN: | 0936488204 0936488212 |
Internformat
MARC
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|---|---|---|---|
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| 008 | 900612s1988 d||| |||| 00||| eng d | ||
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| 100 | 1 | |a Ekelund, Robert B. |d 1940-2023 |e Verfasser |0 (DE-588)128746017 |4 aut | |
| 245 | 1 | 0 | |a Advertising and the market process |b a modern economic view |c by Robert B. Ekelund, Jr. and David S. Saurman |
| 264 | 1 | |a San Francisco, Calif. |b Pacific Research Inst. for Public Policy |c 1988 | |
| 300 | |a XXX, 212 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité | |
| 650 | 7 | |a Publicité |2 ram | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Theorie |0 (DE-588)4059787-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wettbewerb |0 (DE-588)4065835-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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| 689 | 2 | 1 | |a Wettbewerb |0 (DE-588)4065835-1 |D s |
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| 700 | 1 | |a Saurman, David S. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804117049213976576 |
|---|---|
| any_adam_object | |
| author | Ekelund, Robert B. 1940-2023 Saurman, David S. |
| author_GND | (DE-588)128746017 |
| author_facet | Ekelund, Robert B. 1940-2023 Saurman, David S. |
| author_role | aut aut |
| author_sort | Ekelund, Robert B. 1940-2023 |
| author_variant | r b e rb rbe d s s ds dss |
| building | Verbundindex |
| bvnumber | BV002675570 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)17442849 (DE-599)BVBBV002675570 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV002675570 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:48:13Z |
| institution | BVB |
| isbn | 0936488204 0936488212 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001715077 |
| oclc_num | 17442849 |
| open_access_boolean | |
| owner | DE-12 DE-703 DE-739 DE-20 DE-945 |
| owner_facet | DE-12 DE-703 DE-739 DE-20 DE-945 |
| physical | XXX, 212 S. graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Pacific Research Inst. for Public Policy |
| record_format | marc |
| spelling | Ekelund, Robert B. 1940-2023 Verfasser (DE-588)128746017 aut Advertising and the market process a modern economic view by Robert B. Ekelund, Jr. and David S. Saurman San Francisco, Calif. Pacific Research Inst. for Public Policy 1988 XXX, 212 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Publicité Publicité ram Advertising Theorie (DE-588)4059787-8 gnd rswk-swf Wettbewerb (DE-588)4065835-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Theorie (DE-588)4059787-8 s Wettbewerb (DE-588)4065835-1 s Saurman, David S. Verfasser aut |
| spellingShingle | Ekelund, Robert B. 1940-2023 Saurman, David S. Advertising and the market process a modern economic view Publicité Publicité ram Advertising Theorie (DE-588)4059787-8 gnd Wettbewerb (DE-588)4065835-1 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4059787-8 (DE-588)4065835-1 (DE-588)4065541-6 |
| title | Advertising and the market process a modern economic view |
| title_auth | Advertising and the market process a modern economic view |
| title_exact_search | Advertising and the market process a modern economic view |
| title_full | Advertising and the market process a modern economic view by Robert B. Ekelund, Jr. and David S. Saurman |
| title_fullStr | Advertising and the market process a modern economic view by Robert B. Ekelund, Jr. and David S. Saurman |
| title_full_unstemmed | Advertising and the market process a modern economic view by Robert B. Ekelund, Jr. and David S. Saurman |
| title_short | Advertising and the market process |
| title_sort | advertising and the market process a modern economic view |
| title_sub | a modern economic view |
| topic | Publicité Publicité ram Advertising Theorie (DE-588)4059787-8 gnd Wettbewerb (DE-588)4065835-1 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Theorie Wettbewerb Werbung |
| work_keys_str_mv | AT ekelundrobertb advertisingandthemarketprocessamoderneconomicview AT saurmandavids advertisingandthemarketprocessamoderneconomicview |