APA (7th ed.) Citation

Simons, H. W. (1976). Persuasion: Understanding, practice, and analysis. Addison-Wesley.

Chicago Style (17th ed.) Citation

Simons, Herbert W. Persuasion: Understanding, Practice, and Analysis. Reading, Mass. [u.a.9: Addison-Wesley, 1976.

MLA (9th ed.) Citation

Simons, Herbert W. Persuasion: Understanding, Practice, and Analysis. Addison-Wesley, 1976.