Verfügbarkeit: Marketing-Management

Marketing-Management: Analyse, Planung und Kontrolle

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Bibliographische Detailangaben
1. Verfasser:	Kotler, Philip 1931- (VerfasserIn)
Format:	Buch
Sprache:	German English
Veröffentlicht:	Stuttgart Poeschel 1982
Ausgabe:	4., völlig neubearb. Aufl.
Schlagworte:	Marketing > Management Management Marktforschung CD-ROM Marketing-Mix Marketingmanagement Marktanalyse Marketing Konferenzschrift
Beschreibung:	XXI, 761 S. graph. Darst.
ISBN:	3791003372 3791003429

Internformat

MARC


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Datensatz im Suchindex

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author	Kotler, Philip 1931-
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author_facet	Kotler, Philip 1931-
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bvnumber	BV002269991
callnumber-first	H - Social Science
callnumber-label	HF5415
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callnumber-subject	HF - Commerce
classification_rvk	QP 600
classification_tum	WIR 810f
ctrlnum	(OCoLC)612384763 (DE-599)BVBBV002269991
discipline	Wirtschaftswissenschaften
edition	4., völlig neubearb. Aufl.
format	Book
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genre	(DE-588)1071861417 Konferenzschrift gnd-content
genre_facet	Konferenzschrift
id	DE-604.BV002269991
illustrated	Illustrated
indexdate	2024-07-09T15:43:06Z
institution	BVB
isbn	3791003372 3791003429
language	German English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-001491498
oclc_num	612384763
open_access_boolean
owner	DE-M49 DE-BY-TUM DE-473 DE-BY-UBG DE-703 DE-824 DE-N2 DE-19 DE-BY-UBM DE-706 DE-B170 DE-83 DE-188
owner_facet	DE-M49 DE-BY-TUM DE-473 DE-BY-UBG DE-703 DE-824 DE-N2 DE-19 DE-BY-UBM DE-706 DE-B170 DE-83 DE-188
physical	XXI, 761 S. graph. Darst.
publishDate	1982
publishDateSearch	1982
publishDateSort	1982
publisher	Poeschel
record_format	marc
spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management Marketing-Management Analyse, Planung und Kontrolle Philip Kotler 4., völlig neubearb. Aufl. Stuttgart Poeschel 1982 XXI, 761 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Management (DE-588)4037278-9 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 CD-ROM (DE-588)4139307-7 s 2\p DE-604 Marktanalyse (DE-588)4037624-2 s 3\p DE-604 Marketing-Mix (DE-588)4168908-2 s 4\p DE-604 Marktforschung (DE-588)4037630-8 s 5\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotler, Philip 1931- Marketing-Management Analyse, Planung und Kontrolle Marketing Management Management (DE-588)4037278-9 gnd Marktforschung (DE-588)4037630-8 gnd CD-ROM (DE-588)4139307-7 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktanalyse (DE-588)4037624-2 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4037630-8 (DE-588)4139307-7 (DE-588)4168908-2 (DE-588)4168907-0 (DE-588)4037624-2 (DE-588)4037589-4 (DE-588)1071861417
title	Marketing-Management Analyse, Planung und Kontrolle
title_alt	Marketing management
title_auth	Marketing-Management Analyse, Planung und Kontrolle
title_exact_search	Marketing-Management Analyse, Planung und Kontrolle
title_full	Marketing-Management Analyse, Planung und Kontrolle Philip Kotler
title_fullStr	Marketing-Management Analyse, Planung und Kontrolle Philip Kotler
title_full_unstemmed	Marketing-Management Analyse, Planung und Kontrolle Philip Kotler
title_short	Marketing-Management
title_sort	marketing management analyse planung und kontrolle
title_sub	Analyse, Planung und Kontrolle
topic	Marketing Management Management (DE-588)4037278-9 gnd Marktforschung (DE-588)4037630-8 gnd CD-ROM (DE-588)4139307-7 gnd Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktanalyse (DE-588)4037624-2 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Management Management Marktforschung CD-ROM Marketing-Mix Marketingmanagement Marktanalyse Marketing Konferenzschrift
work_keys_str_mv	AT kotlerphilip marketingmanagement AT kotlerphilip marketingmanagementanalyseplanungundkontrolle

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