Marktorientierte Produktsteuerung:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Gernsbach
Dt. Betriebswirte-Verl.
1979
|
| Series: | Angewandtes Management
1 |
| Subjects: | |
| Physical Description: | 204 S. graph. Darst. |
| ISBN: | 3921099463 |
Staff View
MARC
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| 650 | 0 | 7 | |a Produktmarketing |0 (DE-588)4134049-8 |2 gnd |9 rswk-swf |
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Record in the Search Index
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| author | Großklaus, Rainer H. G. |
| author_GND | (DE-588)123350212 |
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| author_role | aut |
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| building | Verbundindex |
| bvnumber | BV002256711 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15 |
| callnumber-search | HF5415.15 |
| callnumber-sort | HF 45415.15 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 542 QP 612 QP 624 |
| ctrlnum | (OCoLC)299624940 (DE-599)BVBBV002256711 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | Produktlenkung gnd |
| genre_facet | Produktlenkung |
| id | DE-604.BV002256711 |
| illustrated | Illustrated |
| indexdate | 2024-10-15T10:07:40Z |
| institution | BVB |
| isbn | 3921099463 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001482951 |
| oclc_num | 299624940 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-703 DE-739 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-945 DE-N2 DE-19 DE-BY-UBM DE-706 DE-B170 DE-83 DE-188 |
| owner_facet | DE-91 DE-BY-TUM DE-703 DE-739 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-945 DE-N2 DE-19 DE-BY-UBM DE-706 DE-B170 DE-83 DE-188 |
| physical | 204 S. graph. Darst. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | Dt. Betriebswirte-Verl. |
| record_format | marc |
| series | Angewandtes Management |
| series2 | Angewandtes Management |
| spelling | Großklaus, Rainer H. G. Verfasser (DE-588)123350212 aut Marktorientierte Produktsteuerung Rainer H. G. Großklaus Gernsbach Dt. Betriebswirte-Verl. 1979 204 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Angewandtes Management 1 Product management Produktplanung (DE-588)4135135-6 gnd rswk-swf Markt (DE-588)4037621-7 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Produktmarketing (DE-588)4134049-8 gnd rswk-swf Produktlenkung gnd rswk-swf Produktmanagement (DE-588)4125960-9 s DE-604 Produktmarketing (DE-588)4134049-8 s Produktplanung (DE-588)4135135-6 s Marketingkonzept (DE-588)4120696-4 s Produktlenkung f Markt (DE-588)4037621-7 s Angewandtes Management 1 (DE-604)BV002765652 1 |
| spellingShingle | Großklaus, Rainer H. G. Marktorientierte Produktsteuerung Angewandtes Management Product management Produktplanung (DE-588)4135135-6 gnd Markt (DE-588)4037621-7 gnd Produktmanagement (DE-588)4125960-9 gnd Marketingkonzept (DE-588)4120696-4 gnd Produktmarketing (DE-588)4134049-8 gnd |
| subject_GND | (DE-588)4135135-6 (DE-588)4037621-7 (DE-588)4125960-9 (DE-588)4120696-4 (DE-588)4134049-8 |
| title | Marktorientierte Produktsteuerung |
| title_auth | Marktorientierte Produktsteuerung |
| title_exact_search | Marktorientierte Produktsteuerung |
| title_full | Marktorientierte Produktsteuerung Rainer H. G. Großklaus |
| title_fullStr | Marktorientierte Produktsteuerung Rainer H. G. Großklaus |
| title_full_unstemmed | Marktorientierte Produktsteuerung Rainer H. G. Großklaus |
| title_short | Marktorientierte Produktsteuerung |
| title_sort | marktorientierte produktsteuerung |
| topic | Product management Produktplanung (DE-588)4135135-6 gnd Markt (DE-588)4037621-7 gnd Produktmanagement (DE-588)4125960-9 gnd Marketingkonzept (DE-588)4120696-4 gnd Produktmarketing (DE-588)4134049-8 gnd |
| topic_facet | Product management Produktplanung Markt Produktmanagement Marketingkonzept Produktmarketing Produktlenkung |
| volume_link | (DE-604)BV002765652 |
| work_keys_str_mv | AT großklausrainerhg marktorientierteproduktsteuerung |