APA (7th ed.) Citation

McKenna, R. (1989). Who's afraid of Big Blue?: How companies are challenging IBM and winning (1. print.). Addison-Wesley.

Chicago Style (17th ed.) Citation

McKenna, Regis. Who's Afraid of Big Blue?: How Companies Are Challenging IBM and Winning. 1. print. Reading, Mass. u.a: Addison-Wesley, 1989.

MLA (9th ed.) Citation

McKenna, Regis. Who's Afraid of Big Blue?: How Companies Are Challenging IBM and Winning. 1. print. Addison-Wesley, 1989.