APA-Zitierstil (7. Ausg.)

McKenna, R. (1989). Who's afraid of Big Blue?: How companies are challenging IBM and winning (1. print.). Addison-Wesley.

Chicago-Zitierstil (17. Ausg.)

McKenna, Regis. Who's Afraid of Big Blue?: How Companies Are Challenging IBM and Winning. 1. print. Reading, Mass. u.a: Addison-Wesley, 1989.

MLA-Zitierstil (9. Ausg.)

McKenna, Regis. Who's Afraid of Big Blue?: How Companies Are Challenging IBM and Winning. 1. print. Addison-Wesley, 1989.