APA (7th ed.) Citation

(1989). Research methods in mass communication (2. ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Research Methods in Mass Communication. 2. ed. Englewood Cliffs, NJ: Prentice Hall, 1989.

MLA (9th ed.) Citation

Research Methods in Mass Communication. 2. ed. Prentice Hall, 1989.