Verfügbarkeit: Marketing management

Marketing management: analysis, planning, and control

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Bibliographische Detailangaben
1. Verfasser:	Kotler, Philip 1931- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London [u.a.] Prentice-Hall 1976
Ausgabe:	3. ed.
Schlagworte:	Marketing - Gestion Marketing > Management Marketing-Mix Marketingmanagement Marketing Management CD-ROM Marktforschung Marktanalyse Einführung Lehrbuch Konferenzschrift
Beschreibung:	XI, 529 S. graph. Darst.
ISBN:	0135579597

Internformat

MARC


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Datensatz im Suchindex

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any_adam_object
author	Kotler, Philip 1931-
author_GND	(DE-588)121409600
author_facet	Kotler, Philip 1931-
author_role	aut
author_sort	Kotler, Philip 1931-
author_variant	p k pk
building	Verbundindex
bvnumber	BV001983683
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.13
callnumber-search	HF5415.13
callnumber-sort	HF 45415.13
callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)1529350 (DE-599)BVBBV001983683
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	3. ed.
format	Book
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genre_facet	Einführung Lehrbuch Konferenzschrift
id	DE-604.BV001983683
illustrated	Illustrated
indexdate	2024-07-09T15:38:22Z
institution	BVB
isbn	0135579597
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-001293858
oclc_num	1529350
open_access_boolean
owner	DE-91G DE-BY-TUM DE-91 DE-BY-TUM DE-B170 DE-83
owner_facet	DE-91G DE-BY-TUM DE-91 DE-BY-TUM DE-B170 DE-83
physical	XI, 529 S. graph. Darst.
publishDate	1976
publishDateSearch	1976
publishDateSort	1976
publisher	Prentice-Hall
record_format	marc
spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management analysis, planning, and control Philip Kotler 3. ed. London [u.a.] Prentice-Hall 1976 XI, 529 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing Management Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content 3\p (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 4\p DE-604 Marketingmanagement (DE-588)4168907-0 s 5\p DE-604 CD-ROM (DE-588)4139307-7 s 6\p DE-604 Marktanalyse (DE-588)4037624-2 s 7\p DE-604 Marketing-Mix (DE-588)4168908-2 s 8\p DE-604 Marktforschung (DE-588)4037630-8 s 9\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 9\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kotler, Philip 1931- Marketing management analysis, planning, and control Marketing - Gestion Marketing Management Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd CD-ROM (DE-588)4139307-7 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd
subject_GND	(DE-588)4168908-2 (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4139307-7 (DE-588)4037630-8 (DE-588)4037624-2 (DE-588)4151278-9 (DE-588)4123623-3 (DE-588)1071861417
title	Marketing management analysis, planning, and control
title_auth	Marketing management analysis, planning, and control
title_exact_search	Marketing management analysis, planning, and control
title_full	Marketing management analysis, planning, and control Philip Kotler
title_fullStr	Marketing management analysis, planning, and control Philip Kotler
title_full_unstemmed	Marketing management analysis, planning, and control Philip Kotler
title_short	Marketing management
title_sort	marketing management analysis planning and control
title_sub	analysis, planning, and control
topic	Marketing - Gestion Marketing Management Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd CD-ROM (DE-588)4139307-7 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd
topic_facet	Marketing - Gestion Marketing Management Marketing-Mix Marketingmanagement Marketing Management CD-ROM Marktforschung Marktanalyse Einführung Lehrbuch Konferenzschrift
work_keys_str_mv	AT kotlerphilip marketingmanagementanalysisplanningandcontrol

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