Cross-cultural universals of affective meaning:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Urbana, Ill. [u.a.]
Univ. of Illinois Press
1975
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIX, 486 S. graph. Darst. |
| ISBN: | 0252004264 0252005503 |
Staff View
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| 245 | 1 | 0 | |a Cross-cultural universals of affective meaning |c Charles E. Osgood ; William H. May ; Murray S. Miron |
| 264 | 1 | |a Urbana, Ill. [u.a.] |b Univ. of Illinois Press |c 1975 | |
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Record in the Search Index
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| adam_text | Contents
Preface xv
1. On the Strategy of Cross-National Research into Subjective Culture 3
The Socio-Political Context
y The Design of Cross-National Research
Circumventing the Language Barrier
The Problem of Sampling
Data Collection and Analysis
Problems of Interpretation
2. Rationale and Background of the Research 37
A Hypothetical Semantic Space
X A Measurement Model
Early Exploratory Studies
Factor Analysis of SD Data
Generality of the E-P-A Structure
Origins of This Cross-Cultural Project
3. Modes of Qualifying Human Experience 68
Qualifier Elicitation
Distribution Characteristics of Qualifier Usage
Qualifier Analysis
fScale Selection
Scale-on-Scale Analyses
4. Cross-Cultural Generality of Äffective Meaning Systems 111
Some Preliminaries
Indigenous Factor Analyses
^Cross-Cultural Factor Analyses
Conclusions on the Similarity of Human Meaning Systems
5. An Atlas of Affective Meanings 191
Atlas Tables 1
Atlas Tables 2
Atlas Tables 3
Atlas Tables 4
vii
Adas Tables 5
Atlas Tables 6
Atlas Tables 7
Atlas Tables 8
Atlas Tables 9
6. Probing Subjective Culture 271
Categories, Communities, and Cautions
The Formats: Color Category as Illustration
Universals in Color Preference, Connotation, and Association
7. Issues in Method and Theory 335
Sorne Issues Encountered in Course
Some Special Projects
Some Major Methodological and Theoretical Issues
Appendixes 415
References 465
Author Index 477
General Index 481
viii *..
Figures
2:1. Cube of Semantic Differential Data 43
2:2. Model of a Three-Mode Data Sample 44
2:3. Latent Roots of Levin Three-Mode Factor Analysis 55
3:1. Distributions of Qualifier Types and Tokens 80
3:2. Hypothetical Hierarchies in a Word-Association Task 84
3:3. Schematic Representation of Translation Procedures 93
3:4. H and Phi Calculations for Kannada Qualifiers Andda and Ssunddara 97
3:5. Design and Form of Tasks Used in Scale-on-Scale Analysis 103
4:1. Order Effect Analysis for Concept-on-Scale Task, American English Data 118
4:2. Kannada Concept-on-Scale Judgment Form 122
4:3. Overlapping Cones for Corresponding Factors for Different
Language/Culture Samples in Semantic Space 136
4:4. Nonoverlapping Cones for Corresponding Factors for Different
Language/Culture Samples in Semantic Space 137
5:1. Illustration of Atlas Table 7 Drawn from the Hong Kong Cantonese
Atlas: Pancultural Scales Used for 620 Atlas Concepts Testing 242
6:1. Distribution of Participating Communities 277
6:2. Illustrative Distance Matrix Analysis for Color Category 302
6:3. Indigenous Inter-Concept Distance (HD) Models of Color Concepts
for (A) Yucatan and (B) Hong Kong 308
6:4. Age vs. Sex as Differentiators of Affect 315
6:5. Three Interpersonal Relations Scales 316
7:1. Distribution of Mean Standardized E, P, and A Composite Scores
for 620 Atlas Concepts 365
7:2. Pictograph Scales as Used in Graphic Differential 382
ix
Tables
2:1. Percentage of Total Variance Extracted by the Identified Factors
of Each Analysis 48
2:2. Salient Principal-Component Scales for (A) Stringing Out, (B) Sum-
mation, and (C) Summation with Communality Estimate Methods 52
2:3. Summary of Highest Coefficients of the Rotated Scale Factors 55
2:4. Summary of Highest Coefficients of the Rotated Concept Factors 56
2:5. Core Matrix of Concept and Scale Factor Combinations 56
2:6. Varimax Rotation of Eight Factors of a Personality Differential 64
3:1. The 100 Substantive Stimuli as Used in Qualifier Elicitation 72
3:2. Summary of Response Frequencies Obtained in Each of the
Experimental Conditions 75
3:3. A. Intercorrelations among the Five Experimental Conditions Using
the First 50 Most Frequent No-Stimulus (NS) Responses as Base;
B. Intercorrelations among the Five Experimental Conditions Using
the First 100 Most Frequent No-Stimulus (NS) Responses as Base 76
3:4. Estimated Lognormal Parameters, Transformation Constants, and
Number of Determinations on Which Based 82
3:5. Sample Calculation for Equivocation Values 86
3:6. Ten Highest #-Ranked Qualifiers for 25 Language/Culture
Communities 89
3:7. H Ranks for Color Terms Occurring among Top 40 in Rank 91
3:8. Correlations in Qualifier Usage across Languages 95
3:9. A. Phi Selection Procedure as Applied to First 25 //-Ranked
Kannada Qualifiers; B. Phi Selection Procedure as Applied to
First 25 W-Ranked Swedish Qualifiers 99
3:10. Reliabilities and Condition Correlations for S/S Task I,
Corrected for Shortened Test Length and Attenuation 104
3:11. Salient Scales after Principal-Component Factoring of Scale-on-Scale
Tasks for American English 105
x
3:12. Analysis of A (Normal) and C (Reversed) Concept Ratings of Task
II, Exemplified by the Scale Differences Obtained for hellish-heavenly 106
3:13. Scale-on-Scale Analysis: Salient Scales after Orthogonal Rotation
of Principal-Component Factors 109
4:1. Principal-Component Factors of Full-Scale and Reduced-Scale
Instruments as Used in Concept-Scale Task 115
4:2. American English Factors for Scale-Scale Task and Concept-Scale Task 120
4:3. Factor Analysis of Full-Scale Instrument as Used in Concept-Scale Task 124
4:4. Marketing Center Company of Tokyo Study: Unrotated Centroid Factor
Loadings for Five Highest-Loading Scales on First Three Factors 133
4:5. Principal-Component Factors: Finnish Bilingual Concept-on-Scale Task 140
4:6. Principal-Component Factors: Kannada Bilingual
Concept-on-Scale Task 141
4:7. Principal-Component Factorization of Combined English and
Finnish Concept-on-Scale, with Bilingual Subjects 142
4:8. Principal-Component Factorization of Combined English and
Kannada Concept-on-Scale, with Bilingual Subjects 142
4:9. Illustration of Data from Atlas Tables 5: Bicultural Factorizations
of AE/X, for Ten Representative Communities 144
4:10. Principal-Component Factorization of Combined Flemish
and Dutch Concept-on-Scale 151
4:11. Principal-Component Factorization of Combined Cantonese
and Japanese Concept-on-Scale 152
4:12. Principal-Component Factorization of Combined Flemish
and Japanese Concept-on-Scale 153
4:13. Highest-Loading Scales for Varimax Rotation (Five Factors)
of Principal-Components Solution of Trilingual Pan-Indian
Factorization 155
4:14. Highest-Loading Scales for Varimax Rotation (Six Factors)
of Principal-Components Solution of Tri-Community Factorization:
Iran (Farsi), Afghanistan (Dan), Afghanistan (Pashtu) 158
4:15. Highest-Loading Scales for First 3 Factors in 21-Community
Pancultural Factor Analysis 160
4:16. Factor Scores for Indigenous vs. Pancultural Analyses, Based
on Mediän (second) of Three Highest-Loading Scales
in the Pancultural Analysis 166
4:17. Highest-Loading Scales for First 3 Factors in a 13-Community
(5 Western Indo-European Deleted) Pancultural Factor Analysis 168
4:18. Recommended Pancultural Scales for Short-Form Semantic Differ¬
ential with Loadings from Pancultural Analysis (Absolute Values) 172
4:19. Highest-Loading Scales for 21 Communities on Factors IV
through X in Pancultural Factorization 179
xi
4:20. Concepts Having High Positive or Negative Factor Scores
on Pancultural Factors 185
5:1. Index of Atlas of Affective Meanings 192
5:2. General Indices and Two-Letter Key for 29 Language/
Culture Communities 194
5:3. Entries from Atlas Tables 1 for (A) Girl and (B) Policeman 197
5:4. H Ranks of 20 Cross-Culturally Homogeneous Concepts 202
5:5. Rank Order Correlations of Communities on H Ranks
of 100 Substantives 203
5:6. Ten Highest and Ten Lowest //-Ranked Qualifiers
from Atlas Tables 2 205
5:7. Metaphors for Evaluation 209
5:8. E, P, and A Loadings for Some Key Common Scales 211
5:9. Correlations of Oblique Primary Axes Identified as Evaluation,
Potency, and Activity 214
5:10. Indigenous Factors, after Partialing E, P, and A Indigenous
Marker Scales, Organized on Basis of Apparent Semantic Similarities 218
5:11. Concept Distributions by Octants in 22 Language/Culture Communities 228
5:12. Concepts Having Scores on Indigenous Factors ± 1.0
for Half or More of Communities Involved 229
5:13. Indigenous E-Factor Scores for Some Attitüde Objects
in 22 Communities 238
5:14. Illustrative Basic Measures of First Three Concepts (Atlas
Tables 8) for Sample of Eight Communities 243
5:15. Mean and Standard Deviation of Atlas Concepts for E, P, and A
Used to Compute E-Z, P-Z, A-Z, and Standard Score
for + 1.00 Raw Score 246
5:16. Distribution of 620 Atlas Concepts in the E-P-A Space Defined
by Raw Composite Scores (Means for All Communities) 247
5:17. Highest and Lowest Concepts on Some Basic Measures
for the Means of All Communities 249
5:18. Fifteen Highest //-Ranked Substantive Responses in Order of H 256
5:19. One Hundred Concepts for Atlas Testing Selected from Substantive
Elicitation, Ordered by Pancultural Productivity 257
5:20. Thirty-three Atlas Concepts Omitted by Two or More Communities 259
5:21. Swedish TF/TD Concepts 268
6:1. Forty-seven Categories of Atlas Concepts as Organized
into Twelve Super Categories 276
6:2. Minimum Significant and Maximum Insignificant Mean Absolute
Difference between Randomly Paired Concepts, p = .05 279
6:3. Basic Measures for Color Category 282
6:4. Ranks — Colors 285
xii
6:5. Component Codings for Componential Analysis for Colors 293
6:6. Componential Analysis — Colors 294
6:7. Intercultural Distances for AE on Meanings of Colors 304
6:8. Mean and Indigenous Distance Matrices for Eight Communities 306
6:9. Data Extracted from Indigenous Distance Matrices for Colors 310
6:10. Color Preferences 320
6:11. Comparison of Mean Weighted Ranks of Colors in Preference
in the Literature with Mean Atlas Ranks on Evaluation 322
6:12. Number of Studies Reporting Connotations Weighted by Number
of Communities Involved in Our Sample: Arranged by Affective
Profiles of the Words Reported 324
6:13. Color Associations Categorized as (A) Concrete Identifications,
(B) Concrete Associations, (C) Abstract Associations,
and (D) Abstract Symbolisms 329
6:14. Color Associations to Days of the Week (Pecjak, 1970):
Communities (N = 7) Showing Each Association as Highest 331
7:1. Correlations among Scale Intercorrelation Matrices (Tanaka,
Oyama, and Osgood, 1963) 347
7:2. AE Indigenous, Pancultural, and Other E, P, and A Scales Selected
in Bicultural Factorizations 366
7:3. Finnish Personality Differential: Varimax Rotation
of Six Factors, Whole Data 376
7:4. Finnish Personality Differential: Varimax Rotation
of Six Factors, Partialed Data 377
7:5. JP-Female Salient Scales for (A) Affective Dimensions and
(B) Denotative Dimensions 378
7:6. Cross-Cultural Semantic Components of Meaning
in Personality Ratings 380
7:7. Study of Changing Cultural Mores in (A) Culture-Common
Concepts and (B) Culture-Specific Concepts 385
xiii
|
| any_adam_object | 1 |
| author | Osgood, Charles Egerton 1916-1991 May, William H. 1933- Miron, Murray S. |
| author_GND | (DE-588)119289067 (DE-588)131453041 (DE-588)109467361 |
| author_facet | Osgood, Charles Egerton 1916-1991 May, William H. 1933- Miron, Murray S. |
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| author_sort | Osgood, Charles Egerton 1916-1991 |
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| discipline | Allgemeines Sprachwissenschaft Psychologie Literaturwissenschaft |
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| institution | BVB |
| isbn | 0252004264 0252005503 |
| language | English |
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| physical | XIX, 486 S. graph. Darst. |
| psigel | GE105201210 |
| publishDate | 1975 |
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| spelling | Osgood, Charles Egerton 1916-1991 Verfasser (DE-588)119289067 aut Cross-cultural universals of affective meaning Charles E. Osgood ; William H. May ; Murray S. Miron Urbana, Ill. [u.a.] Univ. of Illinois Press 1975 XIX, 486 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kontrastive Semantik (DE-588)4255333-7 gnd rswk-swf Kontrastive Semantik (DE-588)4255333-7 s DE-604 May, William H. 1933- Verfasser (DE-588)131453041 aut Miron, Murray S. Verfasser (DE-588)109467361 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=001282955&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Osgood, Charles Egerton 1916-1991 May, William H. 1933- Miron, Murray S. Cross-cultural universals of affective meaning Kontrastive Semantik (DE-588)4255333-7 gnd |
| subject_GND | (DE-588)4255333-7 |
| title | Cross-cultural universals of affective meaning |
| title_auth | Cross-cultural universals of affective meaning |
| title_exact_search | Cross-cultural universals of affective meaning |
| title_full | Cross-cultural universals of affective meaning Charles E. Osgood ; William H. May ; Murray S. Miron |
| title_fullStr | Cross-cultural universals of affective meaning Charles E. Osgood ; William H. May ; Murray S. Miron |
| title_full_unstemmed | Cross-cultural universals of affective meaning Charles E. Osgood ; William H. May ; Murray S. Miron |
| title_short | Cross-cultural universals of affective meaning |
| title_sort | cross cultural universals of affective meaning |
| topic | Kontrastive Semantik (DE-588)4255333-7 gnd |
| topic_facet | Kontrastive Semantik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=001282955&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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