APA (7th ed.) Citation

Keegan, W. J. (1980). Multinational marketing management (2.ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Multinational Marketing Management. 2.ed. Englewood Cliffs, NJ: Prentice-Hall, 1980.

MLA (9th ed.) Citation

Keegan, Warren J. Multinational Marketing Management. 2.ed. Prentice-Hall, 1980.