Quantitative theories in advertising:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Wiley
1970
|
| Series: | Publications in operations research.
21. |
| Subjects: | |
| Physical Description: | X,103 S. |
Staff View
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV001937352 | ||
| 003 | DE-604 | ||
| 005 | 20151204 | ||
| 007 | t | ||
| 008 | 890928s1970 |||| 00||| eng d | ||
| 035 | |a (OCoLC)85453 | ||
| 035 | |a (DE-599)BVBBV001937352 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91G |a DE-188 | ||
| 050 | 0 | |a HF5827 | |
| 050 | 0 | |a Q175 | |
| 082 | 0 | |a 659.1/01/84 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Rao, Ambar G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Quantitative theories in advertising |c Ambar Gopal Rao |
| 264 | 1 | |a New York |b Wiley |c 1970 | |
| 300 | |a X,103 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Publications in operations research. |v 21. | |
| 650 | 4 | |a Publicité - Modèles mathématiques | |
| 650 | 7 | |a Publicité - Modèles mathématiques |2 ram | |
| 650 | 4 | |a Mathematisches Modell | |
| 650 | 4 | |a Advertising |x Mathematical models | |
| 830 | 0 | |a Publications in operations research. |v 21. |w (DE-604)BV001887143 |9 21. | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-001262720 | ||
Record in the Search Index
| _version_ | 1804116377382944768 |
|---|---|
| any_adam_object | |
| author | Rao, Ambar G. |
| author_facet | Rao, Ambar G. |
| author_role | aut |
| author_sort | Rao, Ambar G. |
| author_variant | a g r ag agr |
| building | Verbundindex |
| bvnumber | BV001937352 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 Q175 |
| callnumber-search | HF5827 Q175 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)85453 (DE-599)BVBBV001937352 |
| dewey-full | 659.1/01/84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/84 |
| dewey-search | 659.1/01/84 |
| dewey-sort | 3659.1 11 284 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01099nam a2200361 cb4500</leader><controlfield tag="001">BV001937352</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151204 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">890928s1970 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)85453</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV001937352</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91G</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5827</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">Q175</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/01/84</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rao, Ambar G.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Quantitative theories in advertising</subfield><subfield code="c">Ambar Gopal Rao</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Wiley</subfield><subfield code="c">1970</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X,103 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Publications in operations research.</subfield><subfield code="v">21.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité - Modèles mathématiques</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publicité - Modèles mathématiques</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mathematisches Modell</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Mathematical models</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Publications in operations research.</subfield><subfield code="v">21.</subfield><subfield code="w">(DE-604)BV001887143</subfield><subfield code="9">21.</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-001262720</subfield></datafield></record></collection> |
| id | DE-604.BV001937352 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T15:37:32Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-001262720 |
| oclc_num | 85453 |
| open_access_boolean | |
| owner | DE-91G DE-BY-TUM DE-188 |
| owner_facet | DE-91G DE-BY-TUM DE-188 |
| physical | X,103 S. |
| publishDate | 1970 |
| publishDateSearch | 1970 |
| publishDateSort | 1970 |
| publisher | Wiley |
| record_format | marc |
| series | Publications in operations research. |
| series2 | Publications in operations research. |
| spelling | Rao, Ambar G. Verfasser aut Quantitative theories in advertising Ambar Gopal Rao New York Wiley 1970 X,103 S. txt rdacontent n rdamedia nc rdacarrier Publications in operations research. 21. Publicité - Modèles mathématiques Publicité - Modèles mathématiques ram Mathematisches Modell Advertising Mathematical models Publications in operations research. 21. (DE-604)BV001887143 21. |
| spellingShingle | Rao, Ambar G. Quantitative theories in advertising Publications in operations research. Publicité - Modèles mathématiques Publicité - Modèles mathématiques ram Mathematisches Modell Advertising Mathematical models |
| title | Quantitative theories in advertising |
| title_auth | Quantitative theories in advertising |
| title_exact_search | Quantitative theories in advertising |
| title_full | Quantitative theories in advertising Ambar Gopal Rao |
| title_fullStr | Quantitative theories in advertising Ambar Gopal Rao |
| title_full_unstemmed | Quantitative theories in advertising Ambar Gopal Rao |
| title_short | Quantitative theories in advertising |
| title_sort | quantitative theories in advertising |
| topic | Publicité - Modèles mathématiques Publicité - Modèles mathématiques ram Mathematisches Modell Advertising Mathematical models |
| topic_facet | Publicité - Modèles mathématiques Mathematisches Modell Advertising Mathematical models |
| volume_link | (DE-604)BV001887143 |
| work_keys_str_mv | AT raoambarg quantitativetheoriesinadvertising |