APA-Zitierstil (7. Ausg.)

(1968). Consumer behavior and the behavioral sciences: Theories and applications (1.corr.print.). Wiley.

Chicago-Zitierstil (17. Ausg.)

Consumer Behavior and the Behavioral Sciences: Theories and Applications. 1.corr.print. New York: Wiley, 1968.

MLA-Zitierstil (9. Ausg.)

Consumer Behavior and the Behavioral Sciences: Theories and Applications. 1.corr.print. Wiley, 1968.