The story of human communication: cave painting to microchip
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Harper & Row
1988
|
| Edition: | 1. print. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVII, 382 S. Ill., graph. Darst. |
| ISBN: | 0060457996 |
Staff View
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Record in the Search Index
| _version_ | 1804116341989310464 |
|---|---|
| adam_text | THE STORY OF
HUMAN
COMMUNICATION
CAVE PAINTING
TO MICROCHIP
Wilbur Schramm
HARPER amp; ROW, PUBLISHERS, New York
Cambridge, Philadelphia, San Francisco, Washington,
London, Mexico City, Sao Paulo, Singapore, Sydney
ONTEN
Preface xv
CHAPTER 1 The Dawn Years 1
EXPLORING THE ANCIENT PAINTED CAVES 1
Discovery of the Caves of Lascaux 4
THE CAVE PAINTINGS AND PREHISTORIC COMMUNICATION 7
Why the Art Was Put in Caves 7
What the Pictures Were Used For 7
The Only Picture-Making Animals 8
A PREHISTORIC RENAISSANCE 11
Suggestions for Further Reading 16
Questions to Think About 17
Time Capsule 17
For the Record 19
CHAPTER 2 How Long Is a Long Time? 21
THE COSMIC CALENDAR 2 2
HUMANKIND S DAY ON EARTH 24
THE RECORDED HISTORY OF HUMAN COMMUNICATION 2 8
Suggestions for Further Reading 30
Questions to Think About 31
VIII
CHAPTER 3 The Birth of Language 33
HUMAN COMMUNICATION BEFORE VERBAL LANGUAGE 3 3
WHY HUMANS BECAME VERBAL 3 5
THE ORIGIN OF LANGUAGE 3 6
HUMAN LIFE AND HUMAN LANGUAGE 4 0
WHERE HUMAN LANGUAGE DEVELOPED 4 3
Suggestions for Further Reading 45
Questions to Think About 46
Time Capsule 46
CHAPTER 4 The Invention of Writing 49
FROM HUNTING AND GATHERING TO VILLAGES AND AGRICULTURE 4 9
THE INVENTION OF WRITING TO REPLACE THE MEMORY ROLE 51
THE EMERGENCE OF WRITING 5 2
RELATIONSHIP BETWEEN EARLY WRITING AND PICTURES 5 4
CHARACTERS, SYLLABARIES, AND ALPHABETS 5 5
THE GREATEST HUMAN INVENTION 6 1
Suggestions for Further Reading 64
Questions to Think About 64
Time Capsule 64
CHAPTER 5 Institutions of Communication: The City 67
FROM CAVE TO VILLAGE TO CITY 6 8
WHAT COMMUNICATION MEANT TO THE CITY 6 8
CITY LIFE AND EARLY USES OF WRITING 71
THE CITY S NEED FOR SCHOOLS 7 3
THE CITY AND LEARNING 7 5
WHAT EARLY LITERATURE SOUNDED LIKE 7 6
CITIES AND CIVILIZATION 7 8
Suggestions for Further Reading 81
Questions to Think About 81
Time Capsule 81
CHAPTER 6 Institutions of Communication: The School 83
THE PRACTICALITY OF EARLY EDUCATION 8 3
EDUCATION IN THE MIDDLE EAST 8 5
EDUCATION IN CHINA 85
EDUCATION IN INDIA 8 6
EDUCATION IN GREECE 87
The Two Strands of Greek Education 91
EDUCATION IN ROME 9 4
CHRISTIAN EDUCATION AND ABELARD 9 5
THE UNIVERSITIES 9 6
TWENTY-FIVE CENTURIES OF EDUCATION 9 8
Suggestions for Further Reading 99
Questions to Think About 100
Time Capsule 100
For the Record 100
CHAPTER 7 Language for Mathematics and Science 103
COUNTING 103
NUMBERS 104
THE LONGEST STEP 106
THE NUMBER ZERO 108
IONIA 109
An Early Flourishing of Science 109
What Happened to Ionia 111
What Ionian Science Has Meant to Us 112
Suggestions for Further Reading 113
Questions to Think About 114
Time Capsule 114
CHAPTER 8 The Day of the Printer 117
PRE-CHRISTIAN ERA PUBLISHING 1 1 8
EARLY DEVELOPMENTS IN EAST ASIA 1 1 8
THE SLOW SPREAD OF THE CHINESE DEVELOPMENTS 1 2 0
EARLY EUROPEAN PRINTING 1 2 2
GUTENBERG 1 2 3
A TIDAL WAVE OF SOCIAL CHANGE 1 2 7
Suggestions for Further Reading 132
Questions to Think About 132
Time Capsule 132
CHAPTER 9 Birth of the Mass Media 135
WHAT A MASS MEDIUM IS 1 3 6
THE GROWTH OF MASS MEDIA 1 3 8
THE DURABILITY OF MEDIA 1 4 0
THE IMPACT OF THE MEDIA 141
THE IMPORTANCE OF THE MEDIA 1 4 3
Suggestions for Further Reading 145
Questions to Think About 146
For the Record 147
CHAPTER 10 Institutions of the Mass Media: News I 149
NEWS BEFORE THE AGE OF PRINTING 1 5 0
NEWS IN PRINT 151
THE BIRTH OF THE NEWSPAPER 1 5 5
THE HARD LIFE OF THE EARLY NEWSPAPER 1 5 6
AN OLD CHAPTER ENDS 1 5 9
A NEW CHAPTER BEGINS: THE MODERN PRESS 1 6 2
Suggestions for Further Reading 163
Questions to Think About 164
Time Capsule 164
CHAPTER 11 Institutions of the Mass Media: News II 167
THE WESTERN PRESS 168
The Elite Newspapers 168
The Popular Newspapers 169
The American Press 171
Pulitzer and Hearst 172
Scripps / 74
IN THE EAST: THE NEW COMMUNIST PRESS 1 7 5
THE PRESS IN THE NEW COUNTRIES 1 7 7
THE PRESS OF JAPAN AND AUSTRALIA 1 8 0
NEWS AGENCIES 1 8 2
NEWSMAGAZINES 1 8 4
Suggestions for Further Reading 185
Questions to Think About 186
For the Record 187
CHAPTER 12 Communication and the Century of Invention 189
THE ROOTS OF INVENTION 1 9 0
CAPTURING SIGHT ON FILM 1 9 1
TRANSMITTING SOUND ON WIRE 1 9 5
RECORDING SOUND 2 0 0
CAPTURING MOTION 2 0 3
SENDING SOUND THROUGH THE AIR 2 0 6
SENDING MOTION PICTURES THROUGH THE AIR 2 0 9
Suggestions for Further Reading 213
Questions to Think About 214
Time Capsule 214
CHAPTER 13 Live Pictures and Live Sounds Join the Mass Media 217
THE MOVIES 217
RADIO JOINS THE MASS MEDIA 2 1 9
From Events to Programs 220
A Note on Shortwave Radio 222
Radio Goes on the Air in Other Countries 224
Years of Crisis 226
A FLOWERING OF ENTERTAINMENT TALENT 228
AND THEN CAME TELEVISION 232
The News on Television 235
Other Television Programming 238
THE BIG PICTURE 239
SOME NEWER MEDIA DEVELOPMENTS 241
Suggestions for Further Reading 243
Xli CONTENTS
Questions to Think About 243
For the Record 244
CHAPTER 14 Institutions of the Mass Media: Entertainment 253
THE RISE OF THE MIDDLE CLASS 2 5 4
HIGH CULTURE, POPULAR CULTURE, AND THE MASS MEDIA 2 5 6
ENTERTAINMENT AND THE MASS MEDIA 2 6 0
THE EFFECTS OF MEDIA ENTERTAINMENT ON AUDIENCES 2 6 4
Suggestions for Further Reading 269
Questions to Think About 270
Time Capsule 270
CHAPTER 15 The Storehouses and Couriers of Knowledge 273
MONASTIC LIBRARIES 2 7 4
RENAISSANCE LIBRARIES 2 7 4
NEW CONCEPTS OF LIBRARIES 2 7 5
LIBRARIES IN THE NINETEENTH AND TWENTIETH CENTURIES 2 7 6
SCHOOLS AND THE MOVEMENT TO USE MASS MEDIA 2 7 8
THE GROWTH OF POSTAL SERVICES 2 8 0
THE U S POSTAL SYSTEM 2 8 3
SOME ROADS AHEAD 2 8 4
Suggestions for Further Reading 285
Questions to Think About 285
CHAPTER 16 Institutions of the Mass Media: Public Opinion 287
THE EMERGENCE OF PUBLIC OPINION 2 8 8
THE EFFECT OF THE MEDIA ON PUBLIC OPINION 2 8 9
THE PERSUADERS THAT HELP SHAPE PUBLIC OPINION 2 9 1
THE ADVERSARY RELATIONSHIP IN POLITICS AND PUBLIC OPINION 2 9 6
Suggestions for Further Reading 300
Questions to Think About 301
CHAPTER 17 Institutions of the Mass Media: Advertising and Public
Relations 303
THE BEGINNINGS OF ADVERTISING 3 0 4
ADVERTISING AGENCIES 3 0 6
PUBLIC RELATIONS: THE PERSUADER WITHA DIFFERENCE 307
THE GREAT PERSUADERS 312
IF ADVERTISING STOPPED 315
Suggestions for Further Reading 317
Questions to Think About 317
Time Capsule 318
For the Record 318
CHAPTER 18 Communication and Development 321
THE CHANGING PACE OF DEVELOPMENT 3 2 2
THE DEVELOPMENT IDEA 3 2 3
CHALLENGE TO THE DEVELOPMENT IDEA 3 2 4
THE NEW CAMPAIGN OF DEVELOPMENT AID 3 2 4
THEORIES OF DEVELOPMENT 3 2 5
THE OLD PARADIGM OF DEVELOPMENT 3 2 8
RESULTS OF THE DEVELOPMENT CAMPAIGN 3 2 9
THE LARGER EFFECTS 3 3 2
THE INDONESIAN STUDY 3 3 4
Suggestions for Further Reading 337
Questions to Think About 338
CHAPTER 19 The New Age of Information 341
THREE YEARS THAT MADE THE DIFFERENCE 3 4 3
THE BEGINNING OF AN AGE 3 4 5
WHAT IS REALLY HAPPENING TO INFORMATION 3 4 6
THE COMING COMBAT OF OPPORTUNITY VERSUS OVERLOAD 3 4 7
THE EFFECTS OF THE INCREASING PACE OF INFORMATION 3 5 0
THE PROBLEM OF A THINKING MACHINE 3 5 2
THE REAL CHALLENGE TO THE COMPUTER 3 5 3
Suggestions for Further Reading 356
Questions to Think About 357
Time Capsule 357
References 359
Index 367
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| spelling | Schramm, Wilbur 1907-1987 Verfasser (DE-588)129442429 aut The story of human communication cave painting to microchip 1. print. New York u.a. Harper & Row 1988 XVII, 382 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communicatie gtt Communication - Histoire Communication - Histoire ram Geschichte Kommunikation Communication History Geschichte (DE-588)4020517-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Kommunikation (DE-588)4031883-7 s Geschichte (DE-588)4020517-4 s DE-604 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=001241349&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schramm, Wilbur 1907-1987 The story of human communication cave painting to microchip Communicatie gtt Communication - Histoire Communication - Histoire ram Geschichte Kommunikation Communication History Geschichte (DE-588)4020517-4 gnd Kommunikation (DE-588)4031883-7 gnd |
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| title | The story of human communication cave painting to microchip |
| title_auth | The story of human communication cave painting to microchip |
| title_exact_search | The story of human communication cave painting to microchip |
| title_full | The story of human communication cave painting to microchip |
| title_fullStr | The story of human communication cave painting to microchip |
| title_full_unstemmed | The story of human communication cave painting to microchip |
| title_short | The story of human communication |
| title_sort | the story of human communication cave painting to microchip |
| title_sub | cave painting to microchip |
| topic | Communicatie gtt Communication - Histoire Communication - Histoire ram Geschichte Kommunikation Communication History Geschichte (DE-588)4020517-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Communicatie Communication - Histoire Geschichte Kommunikation Communication History |
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