Advertising: concepts and strategies
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Random House
1987
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | XXIV, 614 S. Kt. |
| ISBN: | 0394361652 |
Staff View
MARC
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| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York |b Random House |c 1987 | |
| 300 | |a XXIV, 614 S. |b Kt. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Art publicitaire | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Commercial art | |
| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Gilson, Christopher |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-000802312 | ||
Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Berkman, Harold W. Gilson, Christopher |
| author_facet | Berkman, Harold W. Gilson, Christopher |
| author_role | aut aut |
| author_sort | Berkman, Harold W. |
| author_variant | h w b hw hwb c g cg |
| building | Verbundindex |
| bvnumber | BV001327457 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 |
| ctrlnum | (OCoLC)14904872 (DE-599)BVBBV001327457 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV001327457 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:27:20Z |
| institution | BVB |
| isbn | 0394361652 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000802312 |
| oclc_num | 14904872 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XXIV, 614 S. Kt. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Random House |
| record_format | marc |
| spelling | Berkman, Harold W. Verfasser aut Advertising concepts and strategies Harold W. Berkman ; Christopher Gilson 2. ed. New York Random House 1987 XXIV, 614 S. Kt. txt rdacontent n rdamedia nc rdacarrier Art publicitaire Marketing Publicité Advertising Commercial art Gilson, Christopher Verfasser aut |
| spellingShingle | Berkman, Harold W. Gilson, Christopher Advertising concepts and strategies Art publicitaire Marketing Publicité Advertising Commercial art |
| title | Advertising concepts and strategies |
| title_auth | Advertising concepts and strategies |
| title_exact_search | Advertising concepts and strategies |
| title_full | Advertising concepts and strategies Harold W. Berkman ; Christopher Gilson |
| title_fullStr | Advertising concepts and strategies Harold W. Berkman ; Christopher Gilson |
| title_full_unstemmed | Advertising concepts and strategies Harold W. Berkman ; Christopher Gilson |
| title_short | Advertising |
| title_sort | advertising concepts and strategies |
| title_sub | concepts and strategies |
| topic | Art publicitaire Marketing Publicité Advertising Commercial art |
| topic_facet | Art publicitaire Marketing Publicité Advertising Commercial art |
| work_keys_str_mv | AT berkmanharoldw advertisingconceptsandstrategies AT gilsonchristopher advertisingconceptsandstrategies |