Werbung und Kommunikation:
Saved in:
| Format: | Book |
|---|---|
| Language: | German |
| Published: |
Bonn
Dt. Psychologen-Verl.
1987
|
| Series: | Fortschritte der Marktpsychologie
4 |
| Subjects: | |
| Physical Description: | 257 S. Ill., graph. Darst. |
| ISBN: | 3925559175 |
Staff View
MARC
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| 300 | |a 257 S. |b Ill., graph. Darst. | ||
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| 490 | 1 | |a Fortschritte der Marktpsychologie |v 4 | |
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| 650 | 4 | |a Advertising |x Psychological aspects |v Congresses | |
| 650 | 4 | |a Motivation research (Marketing) |v Congresses | |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
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| 700 | 1 | |a Haase, Henning |e Sonstige |4 oth | |
| 710 | 2 | |a Berufsverband Deutscher Psychologen |b Sektion Markt- und Kommunikationspsychologie |e Sonstige |0 (DE-588)2046759-X |4 oth | |
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Record in the Search Index
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|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV001278772 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.34 |
| callnumber-search | HF5415.34 |
| callnumber-sort | HF 45415.34 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QP 611 |
| ctrlnum | (OCoLC)18441977 (DE-599)BVBBV001278772 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Aufsatzsammlung Konferenzschrift 1985 München |
| id | DE-604.BV001278772 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:26:18Z |
| institution | BVB |
| institution_GND | (DE-588)2046759-X |
| isbn | 3925559175 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000770942 |
| oclc_num | 18441977 |
| open_access_boolean | |
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| owner_facet | DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-739 DE-355 DE-BY-UBR DE-B170 DE-188 |
| physical | 257 S. Ill., graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Dt. Psychologen-Verl. |
| record_format | marc |
| series | Fortschritte der Marktpsychologie |
| series2 | Fortschritte der Marktpsychologie |
| spelling | Werbung und Kommunikation Hrsg.: Henning Haase ... Bonn Dt. Psychologen-Verl. 1987 257 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Fortschritte der Marktpsychologie 4 Psychologie Advertising Psychological aspects Congresses Motivation research (Marketing) Congresses Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift 1985 München gnd-content Werbewirkung (DE-588)4189647-6 s DE-604 Werbepsychologie (DE-588)4140889-5 s Haase, Henning Sonstige oth Berufsverband Deutscher Psychologen Sektion Markt- und Kommunikationspsychologie Sonstige (DE-588)2046759-X oth Fortschritte der Marktpsychologie 4 (DE-604)BV003850415 4 |
| spellingShingle | Werbung und Kommunikation Fortschritte der Marktpsychologie Psychologie Advertising Psychological aspects Congresses Motivation research (Marketing) Congresses Werbepsychologie (DE-588)4140889-5 gnd Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4189647-6 (DE-588)4143413-4 (DE-588)1071861417 |
| title | Werbung und Kommunikation |
| title_auth | Werbung und Kommunikation |
| title_exact_search | Werbung und Kommunikation |
| title_full | Werbung und Kommunikation Hrsg.: Henning Haase ... |
| title_fullStr | Werbung und Kommunikation Hrsg.: Henning Haase ... |
| title_full_unstemmed | Werbung und Kommunikation Hrsg.: Henning Haase ... |
| title_short | Werbung und Kommunikation |
| title_sort | werbung und kommunikation |
| topic | Psychologie Advertising Psychological aspects Congresses Motivation research (Marketing) Congresses Werbepsychologie (DE-588)4140889-5 gnd Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Psychologie Advertising Psychological aspects Congresses Motivation research (Marketing) Congresses Werbepsychologie Werbewirkung Aufsatzsammlung Konferenzschrift 1985 München |
| volume_link | (DE-604)BV003850415 |
| work_keys_str_mv | AT haasehenning werbungundkommunikation AT berufsverbanddeutscherpsychologensektionmarktundkommunikationspsychologie werbungundkommunikation |