APA (7th ed.) Citation

Plat, F. W., & Leeflang, P. (1986). Competitive analysis in segmented markets: A generalization of the LNB-model.

Chicago Style (17th ed.) Citation

Plat, Frans W., and Peter Leeflang. Competitive Analysis in Segmented Markets: A Generalization of the LNB-model. Groningen, 1986.

MLA (9th ed.) Citation

Plat, Frans W., and Peter Leeflang. Competitive Analysis in Segmented Markets: A Generalization of the LNB-model. 1986.

Warning: These citations may not always be 100% accurate.