Advertising in the broadcast media:
Saved in:
| New Title: | Heighton, Elizabeth J. Advertising in the broadcast and cable media |
|---|---|
| Main Authors: | , |
| Format: | Book |
| Language: | German |
| Published: |
Belmont, Calif.
Wadsworth
1976
|
| Subjects: | |
| Physical Description: | 349 S. Ill., graph. Darst. |
| ISBN: | 0534004385 |
Staff View
MARC
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| 264 | 1 | |a Belmont, Calif. |b Wadsworth |c 1976 | |
| 300 | |a 349 S. |b Ill., graph. Darst. | ||
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| 650 | 4 | |a Publicité - Recherche | |
| 650 | 4 | |a Publicité radiophonique | |
| 650 | 4 | |a Publicité télévisée | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Advertising |x Research | |
| 650 | 4 | |a Advertising |x Social aspects | |
| 650 | 4 | |a Broadcast advertising | |
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Record in the Search Index
| _version_ | 1804115489563082752 |
|---|---|
| any_adam_object | |
| author | Heighton, Elizabeth J. Cunningham, Don R. |
| author_facet | Heighton, Elizabeth J. Cunningham, Don R. |
| author_role | aut aut |
| author_sort | Heighton, Elizabeth J. |
| author_variant | e j h ej ejh d r c dr drc |
| building | Verbundindex |
| bvnumber | BV001075275 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.R3 |
| callnumber-search | HF6146.R3 |
| callnumber-sort | HF 46146 R3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QR 730 |
| ctrlnum | (OCoLC)2381390 (DE-599)BVBBV001075275 |
| dewey-full | 659.14 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14 |
| dewey-search | 659.14 |
| dewey-sort | 3659.14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV001075275 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:23:26Z |
| institution | BVB |
| isbn | 0534004385 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000649867 |
| oclc_num | 2381390 |
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| owner_facet | DE-19 DE-BY-UBM DE-945 DE-B170 DE-83 DE-188 |
| physical | 349 S. Ill., graph. Darst. |
| psigel | TUB-nveb |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Wadsworth |
| record_format | marc |
| spelling | Heighton, Elizabeth J. Verfasser aut Advertising in the broadcast media Elizabeth J. Heighton ; Don R. Cunningham Belmont, Calif. Wadsworth 1976 349 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Plans médias Publicité - Aspect social Publicité - Recherche Publicité radiophonique Publicité télévisée Gesellschaft Advertising media planning Advertising Research Advertising Social aspects Broadcast advertising Werbesendung (DE-588)4189638-5 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s DE-604 Cunningham, Don R. Verfasser aut Später u.d.T. Heighton, Elizabeth J. Advertising in the broadcast and cable media (DE-604)BV005328854 |
| spellingShingle | Heighton, Elizabeth J. Cunningham, Don R. Advertising in the broadcast media Plans médias Publicité - Aspect social Publicité - Recherche Publicité radiophonique Publicité télévisée Gesellschaft Advertising media planning Advertising Research Advertising Social aspects Broadcast advertising Werbesendung (DE-588)4189638-5 gnd Fernsehsendung (DE-588)4016842-6 gnd |
| subject_GND | (DE-588)4189638-5 (DE-588)4016842-6 (DE-588)4078704-7 |
| title | Advertising in the broadcast media |
| title_auth | Advertising in the broadcast media |
| title_exact_search | Advertising in the broadcast media |
| title_full | Advertising in the broadcast media Elizabeth J. Heighton ; Don R. Cunningham |
| title_fullStr | Advertising in the broadcast media Elizabeth J. Heighton ; Don R. Cunningham |
| title_full_unstemmed | Advertising in the broadcast media Elizabeth J. Heighton ; Don R. Cunningham |
| title_new | Heighton, Elizabeth J. Advertising in the broadcast and cable media |
| title_short | Advertising in the broadcast media |
| title_sort | advertising in the broadcast media |
| topic | Plans médias Publicité - Aspect social Publicité - Recherche Publicité radiophonique Publicité télévisée Gesellschaft Advertising media planning Advertising Research Advertising Social aspects Broadcast advertising Werbesendung (DE-588)4189638-5 gnd Fernsehsendung (DE-588)4016842-6 gnd |
| topic_facet | Plans médias Publicité - Aspect social Publicité - Recherche Publicité radiophonique Publicité télévisée Gesellschaft Advertising media planning Advertising Research Advertising Social aspects Broadcast advertising Werbesendung Fernsehsendung USA |
| work_keys_str_mv | AT heightonelizabethj advertisinginthebroadcastmedia AT cunninghamdonr advertisinginthebroadcastmedia |