APA (7th ed.) Citation

Urban, G. L., & Hauser, J. R. (1980). Design and marketing of new products. Prentice-Hall.

Chicago Style (17th ed.) Citation

Urban, Glen L., and John R. Hauser. Design and Marketing of New Products. Englewood Cliffs, NJ: Prentice-Hall, 1980.

MLA (9th ed.) Citation

Urban, Glen L., and John R. Hauser. Design and Marketing of New Products. Prentice-Hall, 1980.