Grundlagen des Produktmarketing: zum qualitativen Informationsbedarf von Produktmanagern
Saved in:
| New Title: | Grundlagen des Produktmarketing |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | German |
| Published: |
Stuttgart u.a.
Kohlhammer
1978
|
| Subjects: | |
| Item Description: | Literaturverz. S. 316 - 324 |
| Physical Description: | 327 S. graph. Darst. |
| ISBN: | 3170046209 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Koppelmann, Udo 1939-2023 |
| author_GND | (DE-588)120323834 |
| author_facet | Koppelmann, Udo 1939-2023 |
| author_role | aut |
| author_sort | Koppelmann, Udo 1939-2023 |
| author_variant | u k uk |
| building | Verbundindex |
| bvnumber | BV000983371 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15 |
| callnumber-search | HF5415.15 |
| callnumber-sort | HF 45415.15 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)5137265 (DE-599)BVBBV000983371 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV000983371 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T15:22:09Z |
| institution | BVB |
| isbn | 3170046209 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000596700 |
| oclc_num | 5137265 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-703 DE-N2 DE-706 DE-83 DE-2070s DE-188 |
| owner_facet | DE-12 DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-703 DE-N2 DE-706 DE-83 DE-2070s DE-188 |
| physical | 327 S. graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Kohlhammer |
| record_format | marc |
| spelling | Koppelmann, Udo 1939-2023 Verfasser (DE-588)120323834 aut Grundlagen des Produktmarketing zum qualitativen Informationsbedarf von Produktmanagern U. Koppelmann Stuttgart u.a. Kohlhammer 1978 327 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 316 - 324 Marketing Product management Produktmarketing (DE-588)4134049-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Produktgestaltung (DE-588)4047340-5 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Produktmarketing (DE-588)4134049-8 s DE-604 Produktgestaltung (DE-588)4047340-5 s Marketing (DE-588)4037589-4 s Spätere Aufl. u.d.T. : Koppelmann, Udo Grundlagen des Produktmarketing |
| spellingShingle | Koppelmann, Udo 1939-2023 Grundlagen des Produktmarketing zum qualitativen Informationsbedarf von Produktmanagern Marketing Product management Produktmarketing (DE-588)4134049-8 gnd Marketing (DE-588)4037589-4 gnd Produktgestaltung (DE-588)4047340-5 gnd |
| subject_GND | (DE-588)4134049-8 (DE-588)4037589-4 (DE-588)4047340-5 (DE-588)4151278-9 |
| title | Grundlagen des Produktmarketing zum qualitativen Informationsbedarf von Produktmanagern |
| title_auth | Grundlagen des Produktmarketing zum qualitativen Informationsbedarf von Produktmanagern |
| title_exact_search | Grundlagen des Produktmarketing zum qualitativen Informationsbedarf von Produktmanagern |
| title_full | Grundlagen des Produktmarketing zum qualitativen Informationsbedarf von Produktmanagern U. Koppelmann |
| title_fullStr | Grundlagen des Produktmarketing zum qualitativen Informationsbedarf von Produktmanagern U. Koppelmann |
| title_full_unstemmed | Grundlagen des Produktmarketing zum qualitativen Informationsbedarf von Produktmanagern U. Koppelmann |
| title_new | Grundlagen des Produktmarketing |
| title_short | Grundlagen des Produktmarketing |
| title_sort | grundlagen des produktmarketing zum qualitativen informationsbedarf von produktmanagern |
| title_sub | zum qualitativen Informationsbedarf von Produktmanagern |
| topic | Marketing Product management Produktmarketing (DE-588)4134049-8 gnd Marketing (DE-588)4037589-4 gnd Produktgestaltung (DE-588)4047340-5 gnd |
| topic_facet | Marketing Product management Produktmarketing Produktgestaltung Einführung |
| work_keys_str_mv | AT koppelmannudo grundlagendesproduktmarketingzumqualitativeninformationsbedarfvonproduktmanagern |