Product Placement: die neue Kunst der geheimen Verführung
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Düsseldorf [u.a.]
Econ-Verl.
1988
|
| Schlagworte: | |
| Beschreibung: | 280 S. Ill., graph. Darst. |
| ISBN: | 3430110785 |
Internformat
MARC
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|---|---|---|---|
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| 100 | 1 | |a Auer, Manfred |d 1959- |e Verfasser |0 (DE-588)121975983 |4 aut | |
| 245 | 1 | 0 | |a Product Placement |b die neue Kunst der geheimen Verführung |c Manfred Auer ; Udo Kalweit ; Peter Nüßler |
| 264 | 1 | |a Düsseldorf [u.a.] |b Econ-Verl. |c 1988 | |
| 300 | |a 280 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a reklame | |
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| 650 | 0 | 7 | |a Schleichwerbung |0 (DE-588)4491229-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbefilm |0 (DE-588)4189637-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Product placement |0 (DE-588)4197318-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Film |0 (DE-588)4017102-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbesendung |0 (DE-588)4189638-5 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Deutschland |g Bundesrepublik |0 (DE-588)4011889-7 |2 gnd |9 rswk-swf | |
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| 689 | 2 | 0 | |a Werbefilm |0 (DE-588)4189637-3 |D s |
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| 700 | 1 | |a Kalweit, Udo |e Verfasser |0 (DE-588)170496198 |4 aut | |
| 700 | 1 | |a Nüßler, Peter |e Verfasser |0 (DE-588)17049621X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-000520277 | ||
Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 632 A917 |
| DE-BY-FWS_katkey | 30785 |
| DE-BY-FWS_media_number | 083000063300 |
| _version_ | 1806195355008630784 |
| any_adam_object | |
| author | Auer, Manfred 1959- Kalweit, Udo Nüßler, Peter |
| author_GND | (DE-588)121975983 (DE-588)170496198 (DE-588)17049621X |
| author_facet | Auer, Manfred 1959- Kalweit, Udo Nüßler, Peter |
| author_role | aut aut aut |
| author_sort | Auer, Manfred 1959- |
| author_variant | m a ma u k uk p n pn |
| building | Verbundindex |
| bvnumber | BV000828698 |
| classification_rvk | AP 17440 AP 17444 QP 630 QP 632 |
| ctrlnum | (OCoLC)889323475 (DE-599)BVBBV000828698 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| geographic | Deutschland Bundesrepublik (DE-588)4011889-7 gnd |
| geographic_facet | Deutschland Bundesrepublik |
| id | DE-604.BV000828698 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T16:21:52Z |
| institution | BVB |
| isbn | 3430110785 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-000520277 |
| oclc_num | 889323475 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM DE-859 DE-473 DE-BY-UBG DE-92 DE-862 DE-BY-FWS DE-858 DE-703 DE-739 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-20 DE-945 DE-824 DE-M472 DE-706 DE-B170 DE-83 DE-188 DE-Po75 |
| owner_facet | DE-12 DE-19 DE-BY-UBM DE-859 DE-473 DE-BY-UBG DE-92 DE-862 DE-BY-FWS DE-858 DE-703 DE-739 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-20 DE-945 DE-824 DE-M472 DE-706 DE-B170 DE-83 DE-188 DE-Po75 |
| physical | 280 S. Ill., graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Econ-Verl. |
| record_format | marc |
| spellingShingle | Auer, Manfred 1959- Kalweit, Udo Nüßler, Peter Product Placement die neue Kunst der geheimen Verführung reklame Produktpositionierung (DE-588)4224734-2 gnd Fernsehsendung (DE-588)4016842-6 gnd Schleichwerbung (DE-588)4491229-8 gnd Werbung (DE-588)4065541-6 gnd Werbefilm (DE-588)4189637-3 gnd Product placement (DE-588)4197318-5 gnd Film (DE-588)4017102-4 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4224734-2 (DE-588)4016842-6 (DE-588)4491229-8 (DE-588)4065541-6 (DE-588)4189637-3 (DE-588)4197318-5 (DE-588)4017102-4 (DE-588)4189638-5 (DE-588)4011889-7 |
| title | Product Placement die neue Kunst der geheimen Verführung |
| title_auth | Product Placement die neue Kunst der geheimen Verführung |
| title_exact_search | Product Placement die neue Kunst der geheimen Verführung |
| title_full | Product Placement die neue Kunst der geheimen Verführung Manfred Auer ; Udo Kalweit ; Peter Nüßler |
| title_fullStr | Product Placement die neue Kunst der geheimen Verführung Manfred Auer ; Udo Kalweit ; Peter Nüßler |
| title_full_unstemmed | Product Placement die neue Kunst der geheimen Verführung Manfred Auer ; Udo Kalweit ; Peter Nüßler |
| title_short | Product Placement |
| title_sort | product placement die neue kunst der geheimen verfuhrung |
| title_sub | die neue Kunst der geheimen Verführung |
| topic | reklame Produktpositionierung (DE-588)4224734-2 gnd Fernsehsendung (DE-588)4016842-6 gnd Schleichwerbung (DE-588)4491229-8 gnd Werbung (DE-588)4065541-6 gnd Werbefilm (DE-588)4189637-3 gnd Product placement (DE-588)4197318-5 gnd Film (DE-588)4017102-4 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | reklame Produktpositionierung Fernsehsendung Schleichwerbung Werbung Werbefilm Product placement Film Werbesendung Deutschland Bundesrepublik |
| work_keys_str_mv | AT auermanfred productplacementdieneuekunstdergeheimenverfuhrung AT kalweitudo productplacementdieneuekunstdergeheimenverfuhrung AT nußlerpeter productplacementdieneuekunstdergeheimenverfuhrung |
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 632 A917 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |