APA (7th ed.) Citation

Williams, E. L., & Hendon, D. W. (1988). American advertising: A reference guide. Garland.

Chicago Style (17th ed.) Citation

Williams, Emelda L., and Donald W. Hendon. American Advertising: A Reference Guide. New York u.a: Garland, 1988.

MLA (9th ed.) Citation

Williams, Emelda L., and Donald W. Hendon. American Advertising: A Reference Guide. Garland, 1988.