APA-Zitierstil (7. Ausg.)

Pavlik, J. V. (1987). Public relations: What research tells us. Sage.

Chicago-Zitierstil (17. Ausg.)

Pavlik, John V. Public Relations: What Research Tells Us. Newbury Park u.a: Sage, 1987.

MLA-Zitierstil (9. Ausg.)

Pavlik, John V. Public Relations: What Research Tells Us. Sage, 1987.